MarTech Data Specialist

at  DFDS Denmark

Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you intrigued by the idea of working in a team that brings together technology, data, and business strategy to transform the customer experience? And are you excited about data engineering, MarTech solutions, or data analytics and have a diverse skill set and passion for leveraging data to drive value within an organization? Then you could be the new expert we need to our Experience Orchestration team.

ABOUT YOU

We are seeking a professional with a commercial mindset who can understand and effectively communicate with various stakeholders. The ideal candidate is technically curious, experienced in automation, and has a track record of creating value for an organization through data. You are someone who is up for a challenge and who thrives in the face of complex problems. You are confident in presenting your own ideas to a group of stakeholders.

While we are targeting a wide range of skill sets, we would like your foundation to include:

• A bachelor’s or master’s degree in a relevant field such as Computer Science, Information Systems, International Business and Marketing, or a related field
• Min. 2 years of experience in a relevant role such as MarTech Engineer, Data Engineer, Data Analyst, Data Scientist, Data Specialist, Solution Engineer, or AI & Data Strategist
• Experience with digital analytics, customer data platforms, marketing automation and activation platforms, BigQuery or a similar data warehouse, and tracking tools like Google Tag Manager
• Experience with coding languages such as JavaScript, SQL, Python, or R
• Solid communication skills in English.

Prior experience with marketing platforms such as Google Marketing Platform, Google Analytics, Facebook, and LinkedIn, or working in a large enterprise interfacing with various departments and roles, will be beneficial.
We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.

We are looking for a MarTech Data Specialist to help us move forward our already advanced digital analytics tracking setup and transform how we orchestrate and activate user data.
As a MarTech Data Specialist, you will leverage your unique skill set to contribute to our Experience Orchestration team. You will partner with stakeholders across departments, create value through data-centric projects, and help shape our data-driven culture.

Key responsibilities will include:

• Maintaining our digital analytics implementations across our digital touchpoints
• Collaborating with various stakeholders to understand and translate business goals into data requirements and tracking specifications
• Assisting in the configuration, expansion, and maintenance of our event-driven data activation through our CDP and CRM
• Ensuring high-quality, readily available sales and marketing data marts for consumption from BigQuery, while respecting data governance and consent/permissions
• Supporting the implementation of privacy-compliant event tracking capabilities and standardizing data collection and quality through data contracts.

In this role, you will play an instrumental role in fulfilling the DFDS mission: delivering a customer experience that exceeds expectations while respecting privacy. You will join our small team of talented implementation specialists who is also part of a bigger ecosystem where collaboration is crucial in order to deliver value. We are a dedicated group of skilled individuals who truly enjoy working together. We offer a high degree of professional freedom and a clear path for career progression.
Our team is part of the Technology & Innovation (T&) department who has a great focus on professional and personal development. We are proud of how the people in our T&I community enjoys to use each other to share knowledge and inspiration and not least grow together while socializing and having fun.