MarTech - Sr Product Marketing Manager
at Golden 1 Credit Union
Sacramento, CA 95826, USA -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 01 Jun, 2024 | USD 125000 Annual | 01 Mar, 2024 | 8 year(s) or above | Accountability,Critical Thinking,Communication Skills,Metrics,Manual Dexterity,Office Equipment,Resource Management,Agile,Digital Marketing,Management Skills,Productivity,Presentation Skills,Ownership,Group Meetings,Technical Analysis | No | No |
Required Visa Status:
Citizen | GC |
US Citizen | Student Visa |
H1B | CPT |
OPT | H4 Spouse of H1B |
GC Green Card |
Employment Type:
Full Time | Part Time |
Permanent | Independent - 1099 |
Contract – W2 | C2H Independent |
C2H W2 | Contract – Corp 2 Corp |
Contract to Hire – Corp 2 Corp |
Description:
GENERAL DESCRIPTION:
The Senior Product Marketing Manager, leads and manages go-to-market strategies for a product portfolio and works collaboratively with Product and cross-functional teams to ensure achievement of growth objectives. Go-to-Market strategies include digital and traditional marketing initiatives, leveraging marketing technology tools. This role works closely with business units and leads cross-functional teams to achieve objectives. The Senior Product Marketing Manager manages digital and traditional channels, technologies, content, and data to reach and engage target audiences, ensuring a cohesive brand experience.
QUALIFICATIONS:1. EDUCATION:
- Bachelor’s degree in marketing, MBA preferred.
2. EXPERIENCE:
- Experience driving product marketing, including go-to-market ownership for product portfolios.
- Min of 8+ years’ experience in product focused marketing with strong experience leading digital marketing tactics and strategies.
- Experience using data and metrics to drive improvements.
- 8+ years of experience leading, building and executing and scaling-cross functional marketing strategies.
- Ability to collaborate with ownership and accountability.
- Industry experience and knowledge of the financial industry.
- A rigorous and logical way of thinking, strong communication and presentation skills
- Experience developing data-driven automated personalization campaigns.
3. KNOWLEDGE/SKILLS:
- Critical thinking, strategic development, plan development, program/campaign development, and ROI analysis.
- Computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook, and ability to learn new software programs.
- Accurate timeline, project, and budget management skills.
- Excellent organizational skills with ability to communicate, both written and verbal with people at all levels of an organization.
- Knowledge of digital marketing.
- Deadline driven with strong sense of urgency and commitment to productivity.
- Proven ability to manage multiple types of tasks and projects while working independently.
- Strong attention to detail with ability to proofread and ensure quality output of final product.
- Self-starter who proactively seeks solutions and is responsive to change and open to feedback.
- Vendor and outsourced resource management.
- Marketing Automation System experience a plus.
PHYSICAL REQUIREMENTS:
- Prolonged sitting throughout the workday with occasional mobility required.
- Corrected vision within the normal range.
- Hearing within normal range. A device to enhance hearing will be provided if needed.
- Ability to lift 20 lbs. as may be required.
- Occasional movements throughout the department daily to interact with staff, accomplish tasks, etc.
- Occasional travel may be required locally, statewide, and throughout the United States to attend seminars and vendor group meetings. Overnight travel and evening schedules included.
- Occasionally long work hours may be required to accomplish tasks.
Responsibilities:
TASKS, DUTIES, FUNCTIONS:
- Lead, develop and execute integrated, full-funnel, multi-channel, go-to-market strategies, and campaigns leveraging new digital marketing technologies across website, email, mobile, social media, paid digital, SEO, content marketing, online and banking platforms.
- Anticipate market trends, customer needs and the required marketing strategy to grow the portfolio and achieve key KPIs.
- Understand and utilize insights to inform product positioning and messaging, driving consistency about how we position our products.
- Leverage customer insights, behavioral data and segmentation to design life cycle, event trigger and loyalty programs.
- Foster member engagement and increase wallet share through personalized automated member journeys and offers.
- Develop data-driven automated, personalized campaigns across channels.
- Lead collaboration with Product and vertical teams to deliver optimal results tied to our company growth goals.
- Build and maintain relationships with external partners, agencies, vendors, and platforms that support the companies digital marketing efforts.
- Define and monitor campaign KPIs to measure the effectiveness of go-to-market efforts, adjusting strategies as needed to optimize results.
- Own and maintain a product portfolio campaign roadmap and strategic briefs.
- Report on effectiveness of marketing efforts to leadership.
- Foster a culture of collaboration, service excellence and innovation.
PHYSICAL SKILLS, ABILITIES, AND EXERTION UTILIZED IN THE PERFORMANCE OF THESE TASKS:
- Strong oral and written communication skills required to interact or complete technical analysis with Credit Union staff, management, or vendor partners.
- Strong adaption skills contributing to an environment that promotes and enables change to facilitate improved ways of working.
- Understanding of Agile based development practices.
- Must possess sufficient manual dexterity to skillfully operate an on-line computer terminal and other standard office equipment, such as financial calculators, personal computer, printer, facsimile machine, and telephone.
- Makes sound decisions in the absence of detailed instructions.
- Ability to multitask, work under pressure and tight deadlines; may be required to work extended hours to complete tasks or respond to system production issues.
- Develop, document, and maintain operational policies and procedures, including the designing and documenting detailed technical process flows, and the development of operational performance and quality metric standards and reports.
REQUIREMENT SUMMARY
Min:8.0Max:13.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Marketing
MBA
Marketing
Proficient
1
Sacramento, CA 95826, USA