MD, Affluent Marketing
at OCBC Bank
Singapore, Southeast, Singapore -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 19 Jun, 2024 | Not Specified | 19 Mar, 2024 | 10 year(s) or above | Communication Skills,Investments,Media Agencies,Communications,Business Acumen,Project Management Skills,Dynamics | No | No |
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Employment Type:
Full Time | Part Time |
Permanent | Independent - 1099 |
Contract – W2 | C2H Independent |
C2H W2 | Contract – Corp 2 Corp |
Contract to Hire – Corp 2 Corp |
Description:
REQUIREMENTS:
- At least 10 years marketing experience, preferably in a financial institution
- Experience in HNW client segments and strong understanding of banking and investments will be an advantage.
- Degree in Marketing, Business or Communications
- Great communication skills and able to manage dynamics of internal and external stakeholders
- Project management skills and experience in managing creative and media agencies
- Strong business acumen and agile in adapting to changing environments and needs.
- Digitally savvy and have Martech platforms experience.
Primary Location: Singapore
Job: Marketing
Organization: Marketing
Schedule: Permanent
Job Posting: 19-Mar-2024, 2:12:16 A
Responsibilities:
ROLE
Marketing lead for OCBC’s high net worth customer segments, Premier Banking and Premier Private Client.
RESPONSIBILITIES
- Lead the marketing strategy to drive brand health, client acquisition, client engagement and sales and revenue growth for Premier Banking and Premier Private Client in Singapore and regional markets.
- Work closely with internal stakeholders including segment, product, analytics, legal and compliance teams, and external agencies to ensure timely and effective planning, developing and delivery of marketing projects and campaigns.
- Review, plan and develop client tools and assets to deepen client engagement and support delivery of business growth.
- Lead the events calendar and execution to ensure business objectives are achieved and strong return on investment post event.
- Lead and manage the mix of traditional and digital marketing investments and work closely with media agencies to optimise marketing spend.
- Marketing budget management to ensure lowest cost per acquisition and effectiveness in marketing spend.
REQUIREMENT SUMMARY
Min:10.0Max:15.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Marketing
Graduate
Business, Communications, Marketing
Proficient
1
Singapore, Singapore