Media Account Manager

at  The Marketing Practice

We’re The Marketing Practice, a B2B powerhouse that helps some of the world’s biggest brands flourish. We deliver exceptional work made by exceptional people – people like you. We pride ourselves on having an inclusive culture where people of all backgrounds can produce their best work and contribute equally to our success.
A culture that provides continuous learning opportunities and flexibility over work hours and location. Because when our team of 400 B2B specialists are trusted and valued, they can create marketing that means more. More creativity. More impact. More success!
The Marketing Practice is seeking to hire an experienced and dynamic Media Account Manager to spearhead our client-focused digital marketing campaigns across the Asia Pacific region. The ideal candidate will not only develop and implement effective paid media strategies, but also build strong relationships with our clients and represent our agency on a high level.
In this role, you will work directly with our top clients - leading B2B Technology vendors - to manage their vital digital marketing and lead generation campaigns. Co-ordinating and scoping out client briefings, tracking delivery and presenting reports will be among your key responsibilities. The successful candidate will be a central figure, liaising internally and externally to ensure effective delivery of campaigns. An understanding of the B2B technology industry is advantageous.

• Liaise directly with clients to understand their advertising objectives and develop successful paid media strategies targeting the APAC market, focusing on ROI and customer growth.
• Oversee the planning, execution, and optimization of client’s paid media campaigns across multiple platforms, including Google AdWords, Bing, LinkedIn, and other relevant platforms.
• Monitor and analyse campaign performance, provide actionable insights and performance forecasts to clients and internal teams.
• Maintain an active, professional relationship with clients by providing excellent customer service, meeting with clients regularly and updating them on campaign progress.
• Stay current with emerging technologies, trends, and best practices in the digital marketing landscape, and inform clients of new opportunities as appropriate.
• Manage the paid media budget and adjust bids to optimize the ROI.
• Provide regular reporting and metrics to demonstrate the effectiveness of paid media campaigns to clients.
• Respond promptly and strategically to changes in performance metrics, and communicate changes to clients in a clear, proactive manner.
• Tools Usage: Utilise project management tools such as Airtable, Gsuite, Excel, Salesforce, Adobe Analytics and others for efficient project management.