Media Analyst (Region North Europe)

at  HM

Job Description
As a Media Analyst, you will be responsible for analysing consumer and media data and drive the media agenda in the region, ensuring an effective utilisation of media channels to enhance customer relationships, improve customer experiences, and drive business growth. Your role involves overseeing data management, implementing media strategies based on Global guidelines and collaborating with cross-functional teams to leverage media data and analytics to form the media strategy and agenda across all media channels. You will play a key role in optimising media investments through all relationship phases. You will be part of Region North Europe team which includes Sweden, Denmark, Finland, Iceland, Norway, UK & Ireland.

Key Responsibilities

• Utilise analytics tools to track and measure media performance, and analyse data to identify trends, patterns, and key insights.
• Track media coverage related to the organisation or industry.
• Use data to identify trends, make data-driven decisions and continuously optimise media campaigns and investments, using tools like Google Analytics, advertising platforms and other data analysis software.
• Stay updated on industry trends and tech, and apply this deep understanding of various advertising platforms, constantly adapting to changes in the advertising landscape.
• Analyse market trends and consumer behaviour relevant to media consumption.
• Collaborate with planning and strategy team to develop effective media plans.
• Provide recommendations for optimising media campaigns based on data analysis.
• Perform quality controls and audits to ensure agency teams are optimising the channels according to platform best practice.
• Set revenue and traffic forecasts for the region, in close collaboration with the regional media team.
• Provide data driven input on performance of spend as part of the total media budget using tools such as MMM to understand ROI.
• Communicate findings to relevant stakeholders in a clear and actionable manner.
• Analyse complex media data, including key KPIs to adapt and form plans short, mid and long term.

Qualifications
Being part of our omni journey means there is not one clear path. We ask you to be open to change and take part in creating an organisation for the future. This is an opportunity for openminded team players that by being curious, innovative, and forward-thinking want to change our business and the whole industry.
You are an analytical and strategic profile, who possesses the skills to take data into action. The role requires strong analytical skills to interpret complex data, including key performance indicators. Proficiency in relevant tools such as MMM is essential for making data-driven decisions and optimising media campaigns. You are a strategic thinker who is able to develop comprehensive media plans that are aligned with business goals, considering factors like target audience, competitive landscape, budget allocation and market conditions to achieve measurable results.

What you need to succeed:

• At least 3 years of working experience in strategic experience of media and its role in customer acquisition & retention.
• Operative media channels experience and knowledge of ad platforms tools and systems e.g. MMM.
• Have experience from setting and managing large media budgets.
• Extensive knowledge in media channels and media operations.
• Broad digital marketing knowledge and a strategic thinker that understand the total view for growing brands and engaging customers.
• Good understanding of SEO and bought media.
• Great business judgment skills & cross-functional collaborations, preferably from an international environment
• Meriting with competence within digital/tech.
• Outstanding communication, presentation, and stakeholder management skills.
• High analytical ability
• Marketing, communication or business degree/relevant qualifications

Additional Information
We are more about personality and competence - leadership and value driven approach are key. If you feel your experience, skills and ambitions are right for this role, apply by sending in your CV & covering letter in English as soon as possible, but no later than the 21st April. This is a full-time permanent position based in our Regional Office in Stockholm or in London. Due to data policies, we only accept applications through career page.

COMPANY DESCRIPTION

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here

• Utilise analytics tools to track and measure media performance, and analyse data to identify trends, patterns, and key insights.
• Track media coverage related to the organisation or industry.
• Use data to identify trends, make data-driven decisions and continuously optimise media campaigns and investments, using tools like Google Analytics, advertising platforms and other data analysis software.
• Stay updated on industry trends and tech, and apply this deep understanding of various advertising platforms, constantly adapting to changes in the advertising landscape.
• Analyse market trends and consumer behaviour relevant to media consumption.
• Collaborate with planning and strategy team to develop effective media plans.
• Provide recommendations for optimising media campaigns based on data analysis.
• Perform quality controls and audits to ensure agency teams are optimising the channels according to platform best practice.
• Set revenue and traffic forecasts for the region, in close collaboration with the regional media team.
• Provide data driven input on performance of spend as part of the total media budget using tools such as MMM to understand ROI.
• Communicate findings to relevant stakeholders in a clear and actionable manner.
• Analyse complex media data, including key KPIs to adapt and form plans short, mid and long term