Media Director - Category Lead

at  Starcom

OVERVIEW

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 90,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.
Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.
This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.
It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.
Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;
Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.
We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.
We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.
We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.
We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.
Job Description
This role is open to Indonesians only and will require to manage a team of planners and implementers across offline and digital platforms. This role reports to the Managing Director.

Expectations for this role:

• Establish a partner-relationship with regional & in-market clients by being involved in the business environment
• Hone feasibility, profitability and negotiation skills through implementation and management of plans at best prices and terms to maximize effectiveness of placement’s reach to client’s consumers.
• Ensure professional deliveries in all client dealings
• Collaborate with digital specialist teams across the region to develop digital strategy and media plan recommendations, integrating offline recommendations
• Able to synthesize various media statistics and information to develop recommendations and opinions in the area of emerging digital media
• Able to analyze, understand, & develop strategies for markets across the region
• Able to synthesize various media statistics and information to develop recommendations and opinions in the area of emerging digital media
• Monitor plan execution and serves as first point of contact to raise and resolve any identified issues/discrepancies
• Ensure media deliverables are met on time and within budget and align with clients’ objective
• Ensure clear documentation on all communications with business partners and agency partners
• Generate media insights using various data sources and crafts strategic POV based on data for internal and client audiences around media, brands, consumers and experiences
• Serve as first level coach and supervisor to one or more planners to support their knowledge of agency, client, vendor and industry basics as well as their overall skill development in the execution or monitoring of experience plans
• Work with Planner to ensure accurate and timely invoicing (e.g. regular review of unbilled reports, resolve unbilled cases with Finance)

QUALIFICATIONS

• 7-10 years media planning experience required, with focus on strategic and operational planning and execution, with at least 3 years working on regional/global accounts
• Knowledgeable about and experienced with the concepts, approaches and issues involved in integrated planning
• Adaptive and keen to learn on the digital ecosystem
• Familiar with the timelines, processes and needs of the implementation of all media
• Knowledgeable about new approaches to and developments in digital tactical planning (social and mobile included)
• Demonstrate critical thinking and problem solving
• Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint
• Integrate understanding into the work to make decisions on the business
• Filter and adapt the different options and applies good judgment combined with hard facts to select which ideas will produce the best results
• Understand what the client’s business needs by understanding the history of the brand and what the client wants it to stand for. Understand the client’s strategic intent and the implications for building the client’s business
• Proficient in all syndicated and proprietary media applications
  Additional Information

• Establish a partner-relationship with regional & in-market clients by being involved in the business environment
• Hone feasibility, profitability and negotiation skills through implementation and management of plans at best prices and terms to maximize effectiveness of placement’s reach to client’s consumers.
• Ensure professional deliveries in all client dealings
• Collaborate with digital specialist teams across the region to develop digital strategy and media plan recommendations, integrating offline recommendations
• Able to synthesize various media statistics and information to develop recommendations and opinions in the area of emerging digital media
• Able to analyze, understand, & develop strategies for markets across the region
• Able to synthesize various media statistics and information to develop recommendations and opinions in the area of emerging digital media
• Monitor plan execution and serves as first point of contact to raise and resolve any identified issues/discrepancies
• Ensure media deliverables are met on time and within budget and align with clients’ objective
• Ensure clear documentation on all communications with business partners and agency partners
• Generate media insights using various data sources and crafts strategic POV based on data for internal and client audiences around media, brands, consumers and experiences
• Serve as first level coach and supervisor to one or more planners to support their knowledge of agency, client, vendor and industry basics as well as their overall skill development in the execution or monitoring of experience plans
• Work with Planner to ensure accurate and timely invoicing (e.g. regular review of unbilled reports, resolve unbilled cases with Finance