Media Execution Manager LANorth

at  Johnson Johnson

América, CDMX, Mexico -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate17 Jul, 2024Not Specified18 Apr, 20245 year(s) or aboveMedia Planning,Digital Marketing,Analytical Skills,Teams,Interpersonal Skills,Business English,Excel,CreativityNoNo
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Description:

WHO WE ARE

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson’s and BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.
Role reports to: Media Manager
Location: CDMX, Colombia
Travel %: 10%
What you will do
The Media Execution Manager for Kenvue LANorth is responsible for drive Mental Availability through reach, relevance & recognition, delivering frictionless, valuable and data-based experiences to our consumers and health care professionals.
As part of this team, you will be dedicated to developing end-to-end media strategies for the cluster, guided by a consumer-centric vision, and a focus on maximizing reach and conversion.
On everyday basis, you will discuss E2E media initiatives across brands, looking for efficient solutions that pursue high impact on strategic audiences with desired improvements in ROAS through precision marketing at scale. Partnering with our media agency and brand managers, you will be responsible for excellence in execution of local brands media plans (Planning, execution, tracking and reporting).

Key Responsibilities

  • Define, leads and execute the media strategy for Kenvue Brands in LA North.
  • Responsible for managing the brands’ budget (including planning, phasing, internal tools, PO’s and billing process).
  • Leads the connection with the media agency and brand managers.
  • Active participation on Brands’ squads to connect brand strategies with media operations, ensuring excellence in execution.
  • Monitors the implementation and performance of campaigns.
  • Consolidates and reports the strategic vision of the brands to leadership (timelines, flow).
  • Operational management of data platforms (dashboards, vehicles, etc.).

Qualifications
What we are looking for

Required Qualifications

  • A minimum of a bachelor’s degree or equivalent, preferred area of study in Business, Marketing or Advertising.
  • A minimum of 5 years of relevant experience, including media execution and digital marketing.
  • Prior media agency experience or dedicated media role within a company/brand team for LATAM markets.
  • Proven experience in media planning, or digital advertising.

Skills

  • Collaborative spirit. Must work effectively with multiple cross-functional teams.
  • Ability to define and set critical metrics for measuring effectiveness.
  • Creativity to find innovative solutions. Test & Learn mindset.
  • Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.

Desired Qualifications

  • English Level: 100% Business English
  • Excel: Advance
  • Others: Microsoft Office Tools

Responsibilities:

  • Define, leads and execute the media strategy for Kenvue Brands in LA North.
  • Responsible for managing the brands’ budget (including planning, phasing, internal tools, PO’s and billing process).
  • Leads the connection with the media agency and brand managers.
  • Active participation on Brands’ squads to connect brand strategies with media operations, ensuring excellence in execution.
  • Monitors the implementation and performance of campaigns.
  • Consolidates and reports the strategic vision of the brands to leadership (timelines, flow).
  • Operational management of data platforms (dashboards, vehicles, etc.)


REQUIREMENT SUMMARY

Min:5.0Max:10.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Merchandising

Graduate

Business marketing or advertising

Proficient

1

América, CDMX, Mexico