Media Insights Analyst

at  Harnham

YOUR KEY SKILLS AND EXPERIENCE

• Strong experience in SQL and Power BI
• Proven track-record working agency side with media clients
• Background in marketing analytics and business intelligence

THE COMPANY

A fast-growth product design agency is seeking a Digital Product Manager to work on an exciting portfolio of eCommerce client accounts

YOUR SKILLS AND EXPERIENCE

• End-to-End Digital Product Management / Ownership experience in a client-facing environment
• Good understanding of Analytics / Insight
• Understanding of web/app builds and developments

YOUR SKILLS AND EXPERIENCE

• Strong experience with SQL and Power BI
• Solid understanding of ETL/data pipelining
• Comfortable with agile working
• At least 3 years’ experience specialising in the media space
• Agency background is essential
• Comfortable delivering insights and recommendations
• Excellent stakeholder management skills

THE ROLE AND RESPONSIBILITIES

• Pulling together multiple media metrics from on and offline sources to support marketing effectiveness story
• Extract client data to join with datasets to tell a complete story
• Responsible for collecting data from various customer and media platforms/sources, transforming and organising data to analyse media and performance metrics
• Conducting media effectiveness insight and articulating findings and actionable recommendations to help shape digital media strategy
• Working with and managing senior stakeholders across the business

THE ROLE

As the Digital Product Manager, you will devise end-to-end roadmaps for clients across a range of web & app builds and developments. You will be part of a small, boutique agency who are continuing to scale at pace, offering great L&D and professional growth / career development opportunities. You will work in sprints with clients, where you will blend analytics, insight, technology and strategy and be a key point of contact for both internal and external stakeholders

THE ROLE

• Help drive media reporting analytics, delivering actionable insights
• Pull together multiple media metrics from on and offline sources to support the marketing effectiveness story
• Use SQL to query in any database (reporting and dashboarding)
• Understand client and client needs before querying and analysing the data to present back as insights to the key stakeholders with the aim of driving decision-making
• Optimise investments, media ROI, campaigns and advertisements