Media Insights Analyst (junior level)

at  Advertising Industry Careers

Nine is Australia’s largest locally owned media company – the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want – across Publishing, Broadcasting and Digital.
Nine’s assets include the 9Network, major mastheads such as The Sydney Morning Herald, The Age and The Australian Financial Review, radio stations 2GB, 3AW, 4BC and 6PR, digital properties such as nine.com.au, 9Now, 9Honey, Pedestrian.TV, Drive, subscription video platform Stan and a majority investment in Domain Group.
Our Purpose: We shape culture by sparking conversations, challenging perspectives, and entertaining our communities.
We bring people together by celebrating the big occasions and connecting the everyday moments. Australia belongs here. We bring our purpose to life via three shared values: We walk the talk, turn over every stone and keep it human.

JOB DESCRIPTION

The Media Insights Analyst will be responsible for providing reporting, research and insights into the performance of Nine’s Digital and Publishing brands to key stakeholders within the company to assist in the growth of audience reach & revenue within the competitive digital and publishing marketplace.
The role sits within the broader Sales Research & Insights team who assist to provide insights across all of Nine’s media assets including Total TV and Total Audio.

Day to day you will:

• Respond effectively to research requests from the sales team and ensure the salesperson understands the research and its application in telling a good sales story for Nine’s Digital & Publishing brands
• Analyse site traffic and find patterns of behaviour that can be leveraged to maximise advertising revenue
• Produce and maintain audience reports and dashboards
• Conduct internal Ad Effectiveness research studies for Nine’s clients including scripting surveys, analysing the data and building presentations of the results
• Use data from industry research tools such as Ipsos Iris Digital Ratings, Roy Morgan, OzTAM and VOZ to provide information to the sales teams for inclusion in proposals and responses to advertising client briefs and to help business strategy

QUALIFICATIONS

You will be a solid team player, who shows commitment to the team’s purpose and effectively contributes and shares skills/knowledge with others. You’ll have an ability to absorb information and act accordingly.
You will be proactive in discussing solutions and raising ideas for improvement in a positive and professional way, allowing you to build strong relationships.

What we would like to see on your resume:

• A passion for media especially across digital, publishing and TV brands
• Strong analytical skills and the ability to disseminate relevant and actionable insights from research and data
• Strong presentation and written communication skills, honed from a relevant Tertiary Degree
• A high level of interpersonal skills and ability to build effective relationships across internal teams
• Strong Excel and PowerPoint skills
• Ability to work well in a fast-paced environment with short deadlines
• The use of industry measurement tools (e.g. Ipsos Iris Digital Ratings, Roy Morgan) and survey analysis tools (e.g. Qualtrics and Q) is beneficial, not essential

Please refer the Job description for details