Media Manager

at  GDay Group

• Be part of the growth of a South Australian success story
• Flexible working arrangements in fast-growing organisation
• Fun, energetic and open culture with great discounts for you and your family

ABOUT US

G’day Group comprises three leading Australian tourism brands in Discovery Parks, G’day Parks and loyalty program G’day Rewards. Employing more than 2,200 people Australia-wide, G’day Group has a truly national footprint of over 300 holiday parks, including 85 fully owned and operated parks and Resorts. The largest park network in the country, we’re about authentic Australian holiday experiences and inviting all Aussies to say g’day to more of Australia.
We’re on a journey of growth and evolution to reshape the industry, offering the best customer experience underpinned by the best technology. Each year, we showcase the true Australia to millions of guests, and we are the co-custodians of some of the country’s most treasured places; a privilege we don’t take lightly. With eyes on domestic and regional tourism like never before, we are building a passionate, adaptable, high-performance team to create holiday memories that put a smile in every g’day.

YOUR EXPERIENCE

You will have tertiary qualifications in Media, Public Relations or a relevant field. You will have commercial experience within a similar role using contemporary tools and a solid background in digital background. You will have proven ability to manage workload autonomously, with a structured and proactive approach to project management.
You will have a strong understanding of connections planning/full funnel planning, digital formats, measurements, and web analytics combined with financial and analytical acumen to develop and track relevant KPIs and manage budgets.
You will possess a high level of energy, self-motivation, autonomy, initiative, and flexibility to be successful in meeting the business demands at G’day Group. Your naturally upbeat and open style will fit our cultural values. You will have a highly organised mindset with the ability to assess the urgency of work allocated to you by various stakeholders.
G’day Group is a dynamic company with an energetic ‘market disrupter’ reputation. If you are passionate, adventurous, and ready to hit the ground running, we want to hear from you.

As the Digital Media Manager, your role is pivotal in shaping our online presence and driving audience across various digital platforms. You will be involved in developing and executing comprehensive digital media strategies, managing media partner relationships, and ensuring the successful delivery of digital campaigns.

Responsibilities include:

• Lead the development, planning and coordinate the execution of innovative digital media strategies to enhance brand visibility and engage a diverse audience
• Manage digital campaigns from start to finish, ensuring they are executed seamlessly, meet all objectives, and adhere to budget constraints
• Manage media partner relationships, ensuring productive and strategic collaborations that benefit our digital campaigns
• Manage the campaign briefing and response to brief process, ensuring clarity, creativity, and alignment with our digital strategy
• Manage campaign and media budgets, ensuring efficient allocation of resources and maximisation of return on investment
• Work with agencies to plan media spend strategically across digital and traditional platforms to achieve optimal reach, engagement and conversion
• Evaluate new digital media and traditional forms of media, staying ahead of industry trends and incorporating innovative solutions into our media strategy
• Work with internal and external stakeholders to ensure a cohesive and integrated approach to media strategy and execution
• Collaborate with internal stakeholders, including Brand, Digital and Analytics, to integrate media activities and campaign in to the customer buying journey
• Champion media performance, ensuring excellence across all media channels and campaigns
• Stay abreast of the latest digital trends and technologies to keep G’day Group at the forefront of the industry