Pay range:
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.
YETI is looking for a Brand Media Manager to join its team in Markham. The ideal candidate for this position is proactive, organized, accurate and able to be solution oriented in an ever-evolving business. You should have relevant media planning and/or buying experience and a proven track record of building strong working relationships with internal teams, as well as agencies. The Brand Media Manager should be capable of running small to medium sized projects, overseeing & stewarding day to day tasks, and will report directly to the Senior Brand Strategy Manager, Canada. You have a genuine interest in the outdoors and the YETI lifestyle and most importantly, the YETI core values will naturally resonate with you.

Responsibilities:

• Holistic ownership of top of funnel media strategy, planning, and execution.
• Lead the annual planning and yearly budget setting, ensuring media thresholds are accurate and correctly communicated to media agency.
• Work with the business and Brand to plan campaign and annual objectives and KPIs.
• In conjunction with AOR, provide real time optimization of campaigns, and post campaign learnings and insights.
• Collaborate with Brand Media, Brand, and Marketing Project Management to develop upper funnel campaigns.
• Ensure proper media tracking and reporting - utilize data and insights to deliver a comprehensive understanding of consumer media behavior.
• Own, manage, and foster relationship with media agency as well as key media partners and vendors.
• Manage day-to-day media relationship – ensuring they have best practices and understand milestones and deadlines.
• Review, critique, and approve all media briefs and plans.
• Implement and manage quarterly brand tracking with support from media agency.
• Align with ecomm team on mid-funnel media plans/strategies to ensure alignment across business.
• Responsible for overseeing, maintaining, & adjusting budget to support business and brand priorities.

Qualifications and Attributes:

• Bachelor’s degree in Marketing, Media, Communication, or related field
• At least 4 years of media planning experience and/ or 7 years of relevant experience preferred
• Bilingual in English and French considered an asset
• Residency in the Greater Toronto Area
• Ability to maneuver in evolving environmental.
• Innovate and champion the brand’s use of media.
• Understand how data can be leveraged to shape media strategy and campaign planning.
• Understanding of Canadian traditional media landscape (broadcast / linear) and digital media landscape (OLV, ATV, Social, etc.)
• Strong result orientation, pro-active and ownership.
• Strong interpersonal/communication skills and high level of strategic thinking.
• Advanced writing, presentation, and project management skills.
• Experience in media strategy, media planning, media buying.
• Manage and/or collaborate with internal and external cross-functional groups.
• Understand available media tools and platforms.
• Experience working in a data-driven organization.
• Solid understanding of consumer messaging and brand reputation.
• Passion for the outdoor industry.

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YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our YETIzens. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at
yeti.com/dei.html
All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.
If you require accommodation in order to apply for a job, please contact us at
accommodationrequest@yeti.com

• Holistic ownership of top of funnel media strategy, planning, and execution.
• Lead the annual planning and yearly budget setting, ensuring media thresholds are accurate and correctly communicated to media agency.
• Work with the business and Brand to plan campaign and annual objectives and KPIs.
• In conjunction with AOR, provide real time optimization of campaigns, and post campaign learnings and insights.
• Collaborate with Brand Media, Brand, and Marketing Project Management to develop upper funnel campaigns.
• Ensure proper media tracking and reporting - utilize data and insights to deliver a comprehensive understanding of consumer media behavior.
• Own, manage, and foster relationship with media agency as well as key media partners and vendors.
• Manage day-to-day media relationship – ensuring they have best practices and understand milestones and deadlines.
• Review, critique, and approve all media briefs and plans.
• Implement and manage quarterly brand tracking with support from media agency.
• Align with ecomm team on mid-funnel media plans/strategies to ensure alignment across business.
• Responsible for overseeing, maintaining, & adjusting budget to support business and brand priorities