Media Relations Manager

at  NHS West Yorkshire Integrated Care Board

Working within the communications and involvement team, you will provide expert advice and professional support to the ICB/ICS across West Yorkshire around all aspects of media relations, whilst promoting best practice and industry standards. You will take the lead for media management, developing, implementing, and evaluating strategies, anticipating, and responding to media enquiries, and briefing journalists. You will provide reputation management advice and media advice/training to directors, senior managers, and ICB/ICS Board members. Main duties and responsibilities: PR/media relations management: leads on the development of media relations/PR strategies to promote major projects, programmes, research and campaigns - positioning the organisation in line with key objectives/aims.
Writes media releases, statements, and briefings, often being complex in nature. Ensures the organisation responds effectively to media enquiries providing clear, consistent, and accurate messages to the media about its work, in line with the organisation strategy. Provides quick and balanced rebuttals of inaccurate comments about the organisation and its work in the media and social media. Generates and packages ideas to engage the media.
Provides strategic media expertise, support and counsel to the senior management team, Board members and other staff. Continues to build on the organisations strong relationships with leading health journalists as well as national print and broadcast and trade media outlets. Ensures there are robust systems and processes in place to deliver effective media relations across West Yorkshire and our in local places. Supports the provision of information and complex analysis by ensuring the correct information is populated and presented in the correct way for the city-wide assurance meetings with.
This would include developing accurate and robust reports with clear recommendations, preparing engaging presentations that demonstrate progress in each area and setting out clear next steps. Responsible for media monitoring and evaluation process, including the collection and presentation a range of performance indicators and qualitative feedback. Supports the head of service to build and develop a strong bank of media spokespeople across the organisation, Responsible for media training directors, senior managers, and Board members, along with and other staff in relation to media awareness and interview techniques, procuring external providers as necessary. Builds effective working relationships with press office and media functions across a range of stakeholder and partner organisations in West Yorkshire.
Monitor coverage and produce media reports and issue management plans. Member of EPPR Rota for communications (subject to separate consultation) Full details are in the attached job description

Please refer the Job description for details