Media Research Analyst - TV (junior level)

at  Advertising Industry Careers

Nine is Australia’s largest locally owned media company – the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want – across Publishing, Broadcasting and Digital.
Nine’s assets include the 9Network, major mastheads such as The Sydney Morning Herald, The Age and The Australian Financial Review, radio stations 2GB, 3AW, 4BC and 6PR, digital properties such as nine.com.au, 9Now, 9Honey, Pedestrian.TV, Drive, subscription video platform Stan and a majority investment in Domain Group.
Our Purpose: We shape culture by sparking conversations, challenging perspectives, and entertaining our communities.
We bring people together by celebrating the big occasions and connecting the everyday moments. Australia belongs here. We bring our purpose to life via three shared values: We walk the talk, turn over every stone and keep it human.

JOB DESCRIPTION

Our highly valued Media Research Analysts are key members within a group of media research specialists who provide insights and data analytics support across the business.
As a key member of the team, you will support a wide range of internal departments across the business including National Sales, Powered, Programming, Program EP’s, Marketing including Trade Marketing, Publicity team.

Reporting to the Head of Research - Total TV you will be responsible for:

• Responding effectively and in a timely manner to research requests from the sales team
• Producing and maintaining audience reports and dashboards
• Working with the team to proactively develop new sales research presentations and collateral
• Analysing Cross Platform, TV and BVOD ratings and interpreting audience behaviour
• Providing support for bespoke surveys run by the research team
• Using research tools such as LandJ Fusion, Arianna, TVMAP, Clear Decisions, Asteroid, iPORT, Tableau as well as Nine proprietary tools to provide information to sales and other key stakeholders

QUALIFICATIONS

In order to be successful for the role you will ideally need:

• Strong analytical skills and the ability to disseminate insights from research and data
• Strong presentation and written communication skills honed from a university degree or related media experience
• A high level of interpersonal skills and ability to build effective relationships across internal teams
• Experience with Tableau is desirable

Reporting to the Head of Research - Total TV you will be responsible for:

• Responding effectively and in a timely manner to research requests from the sales team
• Producing and maintaining audience reports and dashboards
• Working with the team to proactively develop new sales research presentations and collateral
• Analysing Cross Platform, TV and BVOD ratings and interpreting audience behaviour
• Providing support for bespoke surveys run by the research team
• Using research tools such as LandJ Fusion, Arianna, TVMAP, Clear Decisions, Asteroid, iPORT, Tableau as well as Nine proprietary tools to provide information to sales and other key stakeholder

In order to be successful for the role you will ideally need:

• Strong analytical skills and the ability to disseminate insights from research and data
• Strong presentation and written communication skills honed from a university degree or related media experience
• A high level of interpersonal skills and ability to build effective relationships across internal teams
• Experience with Tableau is desirabl