Media Strategy Lead

at  BAM Strategy

OVERVIEW

As the Media Strategy Lead, you will play a pivotal role in shaping the future of our clients’ brands through innovative and data-driven media strategies. You’ll collaborate closely with cross-functional teams to help translate business objectives into impactful media strategy that informs the tactical media planning plans to captivate audiences and drive results. This is a unique opportunity to unleash your creativity, strategic prowess, and leadership skills to craft compelling narratives and deliver unparalleled value to our clients. If you’re passionate about leveraging cutting-edge media technologies and methodologies to shape the way brands reach and engage with their audiences, we want you on our team.

• Acting as bridge between general brand strategy and media activation
• Define media’s role within the client ecosystem to meet business objectives
• Determine Media KPIs to support client business objectives
• Define recommended budget allocation by lifecycle phase, journey moment or client objectives (depending on needs of the plan)
• Support in audience definition and sizing as it pertains to media consumption habits and behaviours and work with the channel teams to understand addressability
• Working closely with Directors of Media and activation teams to ensure media plans align to media strategies
• Point of Contact with clients around media strategy delivery
• Contribute to thought leadership, leading Media’s contribution to these deliverables (e.g. white papers, blog posts, client presentations)
• Lead media reporting visualisation in collaboration with Media Analytics and Data Analytics teams
• Contribute to recommendations on media strategy pivots required based on insights derived from media activation teams
• Lead media portions of QBRs and strategic data assessment discussions with clients
• Contribute to media contracts and proposals, working with SVP and Directors of Media to ensure proper definition of included and excluded scope.
• Stay informed on other areas of BAM’s work with clients including web development, creative and CRM
• Propose innovative service offerings and partnerships within the realm of digital advertising and paid media
• Identify and help evaluate tools to facilitate media strategy development and follow up