Mid-weight Copywriter

at  Publicis Pro

Company Description
Publicis Pro is an integrated B2B marketing agency that exists to find the extraordinary in every business and tell the world about it.
Our approach brings together strategy, creative, influence and commerce to move markets, create remarkable brands, shape decisions and connect the sales journey.
We give businesses a springboard to make conceptual and commercial leaps forward, develop partnerships that move the dial on creativity, and give people a dynamic, interesting place to work.
Publicis Pro is the B2B centre of excellence for Publicis Groupe, offering our clients global scale with specialist business marketing talent in regional hubs. Shown through our work with blue chip and fast growth clients like Smartsheet, Twilio, Sharp and Rolls Royce.
Over the past few years, we’ve been recognised by our industry with multiple award wins, including the Grand Prix award at both the B2B Marketing Awards and The Drum B2B Awards. And have worked hard to make Publicis Pro a great place to start and grow a career in marketing, PR and advertising, with multiple appearances in Campaign’s Best Places to Work listings.
Job Description
We’re looking for a Mid-Weight Copywriter to join our Creative team.
The successful candidate will be a content writer capable of writing short and long form copy for B2B clients. As well as being good with straplines and attention-grabbing social copy, you’ll be able to turn your hand to blogs, bylines, email, eBooks, and web copy.
You’ll work collaboratively with our Client Services, Strategy, and Performance teams to ensure all copy tells a story that engages and works in line with the client’s objectives. And you’ll help to solve communication challenges and develop original content across several platforms, including digital, print and video.
So, asides from being a great writer – what sort of person are we looking for? You’ll be required to interview stakeholders and subject matter experts, so confidence dealing with people is important. (You won’t be frequently pitching and presenting to clients at this point – but expect that to come, with progression!) You’ll also need to interrogate briefs and ask questions proactively to ensure we produce the best outcome.
This role is a great fit for a curious, confident person who loves to write and sees their future career as a context expert, content strategist, or Creative. In return, you’ll get extensive mentoring and training opportunities, a supportive team, and the benefits of working in a large agency group.
We work three days a week from our office in Chancery Lane (Monday, Wednesday and Thursday, with occasional requirements to move this around in line with client meetings).

• Write and edit content, in accordance with the needs of the Creative Director, Head of Copy, and Client Teams
• Produce content for large marketing and communications campaigns
• Manage the process for a piece of content, from concept or synopsis, through to drafting and design (working with our design team)
• Demonstrate an ability to write everything from a smart, one-line ad to a 2000-word eBook, moving from print to video to digital mediums
• Work with the wider Creative team to ensure copy tone and style are consistent with visual tone and style
• Work with our Strategy and Planning team to ensure that content and creative work achieves its creative and commercial objectives
• Work with Client Services teams to understand client business objectives and audience demographics
• Actively contribute ideas and expertise to the team and the agency
• Ensure the quality, craft and implementation of all work done on projects
  Qualifications