Multimedia Communications Specialist

at  Stellenbosch University

Duties/Pligte

• Administering the Faculty website and sub-sites and publishing content to support the marketing campaigns;
• Managing the Faculty’s content management system and performing technical website optimisations by modifying HTML or CSS code;
• Monitoring the performance of the marketing campaigns and optimising them over time;

• Using data analytics software tools like Google Analytics to understand how the Faculty’s web traffic is being generated, and identifying the best opportunities to advance

  business goals like generating brand awareness or increasing conversions;

Using visual design skills in combination with conversion rate optimisation (CRO) software to improve the performance of landing pages and drive conversions;

• Preparing reports, dashboards, or presentations to demonstrate the results of marketing campaigns;
• Analysing campaign outcomes and showing a positive return-on-investment from digital channels;
• Meeting specific KPI targets, such as total conversions, total leads generated, or number of engagements.

Job Requirements/Pos Vereistes

• Bachelor’s degree in communications, broadcast journalism, digital media, or another relevant field, and some experience in public relations or another communications role, or

  any equivalent combination of education and experience. Must be able to participate in 24/7 social media monitoring rotation, and after-hours and weekends on-call incident
  response;

Must be trained in videography, video editing (with the ability to edit in Adobe Premier, Final Cut Pro and iMovie) photography/videography lighting;

• Graphic design experience, with the ability to create using Adobe suite products;
• Working experience in general HTML template-building, Everlytic, UXD and UI web design, SharePoint Framework/JavaScript, Adobe Illustrator/InDesign/Photoshop;
• Two to four year’s related work experience;
• An established track record of using multimedia applications;
• High level of written and verbal communication skills coupled with sound interpersonal skills are essential to this role;
• The demonstrable ability to proactively respond to and manage crisis situations within a high pressure environment;
• The ability to work in a demanding and fast-paced environment;
• Key analytical thinking and problem-solving skills pertinent to working at an operational level;
• Creativity and innovation in driving and promoting communication and marketing strategies via various communication media;
• A flexible and adaptable temperament to be able to effectively engage with multiple stakeholders within and external to the Faculty and University;

• High level of computer literacy skills at an intermediate to advanced level (MS word, Excel, PowerPoint, Outlook, etc.) and a working knowledge of relevant software

  applications, i.e. desktop publishing, graphic or photo imaging software, web page creation and editing software, and social media applications;

• 
  A valid driver’s licence and own transport (as the job requires regular travel, also after hours, between Tygerberg campus and the main campus in Stellenbosch).

Recommendation/Aanbeveling

• Knowledge of policy and procedures related to university administration;
• Social media management experience;
• Has mastered the craft of enhancing user experience (UX) and user interface (UI);

• Knowledge of colour psychology within graphic design, knowing how to use colour psychology, grid systems, and web fonts to design websites that are visually appealing and

  are responsive to all kinds of devices.

• Administering the Faculty website and sub-sites and publishing content to support the marketing campaigns;
• Managing the Faculty’s content management system and performing technical website optimisations by modifying HTML or CSS code;
• Monitoring the performance of the marketing campaigns and optimising them over time;
• Using data analytics software tools like Google Analytics to understand how the Faculty’s web traffic is being generated, and identifying the best opportunities to advanc