National Lottery Data and Insights Specialist

at  RSPCA Queensland

RSPCA Queensland is a non-government, community-based charity dedicated to improving the lives of domestic, farmed, and native animals in Queensland. Our mission statement is simple but powerful: Together We Change Lives.

As our new National Lottery Data and Insights Specialist, you will support the RSPCA’s re-launched lottery. The role will report to the National Lottery Manager and be crucial in driving revenue growth. You’ll focus on data management, analytics, and automation to enhance supporter journeys. This position provides a unique chance to contribute to one of Australia’s most impactful charitable organisations.

• Drive lottery campaigns with precision by developing and executing data-driven strategies.
• Harness the power of data analytics to boost campaign performance and maximise return on investment (ROI).
• Map out customer journeys and refine with insightful data analysis.
• Dive into lottery sales data, customer insights, and market trends to find exciting opportunities for growth.
• Create and present detailed reports that shape strategic decision-making for the team.
• Use eye-catching data visualisations to communicate insights effectively.
• Maintain a top-notch data repository by ensuring its integrity and reliability.
• Team up with marketing and sales to turn data into actionable insights, while elevating the customer experience and deepen engagement.
• Craft and implement strategies that leverage data to improve lottery sales and customer connections.
• Stay on top of industry trends and emerging tools to ensure you’re ahead of the curve in data analysis and insights.
• Recommend and implement improvements to data collection and analysis processes.