National Marketing Coordinator

at  Wilson Group

After more than five decades in the industry, Wilson Parking is recognised as the market leader in the field of car park asset management in Australasia. We take pride in the fact that the car parks under our management are maintained to the highest standards and that we deliver the highest level of parking efficiency to ensure that our valued customers are provided with a seamless parking experience.
As an organisation we’re here to Create Enduring Value, for our people, customers, communities we operate in, by delivering on our promise of Looking after what matters through our values of Care, Integrity, Accountability and Innovation.
A career at Wilson Parking, gives you more than just a position with Australia’s leading Parking Operator. By joining our team, you become part of an organisation that is focused on our people, our customers and continue to push the parking boundaries with industry leading innovation.
If you have never considered a role in parking before, you may be surprised by all that is involved to keep those boom gates opening and our customers happy. From the launch of the first online booking service, to our multi award winning app and customer service – we work hard to keep parking an essential part of any city.
Not only do we take pride in our technology, our car parks and the service that we provide to all customers, but we value the importance of those that make it happen – our team. We pride ourselves on inclusivity and by joining Wilson Parking, you will be welcomed by your team and have the support of the whole organisation. Naturally, you will receive all the training required to perform your role, benefit from a personal develop plan to help you reach your goals and be part of one of the leading organisations in Australia.
We have an exciting opportunity for aj unior marketer to join our Marketing team as our National Marketing Coordinator in Wilson Parking.

• Assist in the development and execution of national marketing campaigns, including advertising, promotions, and digital marketing initiatives.
• Coordinate with state marketing teams to ensure alignment and consistency of messaging, branding, and campaign execution.
• Monitor campaign performance metrics and provide regular updates and insights to stakeholders.
• Collaborate with internal teams and external agencies to develop marketing collateral, content assets, and promotional materials.
• Ensure that marketing materials adhere to brand guidelines and are tailored to meet the needs and preferences of target audiences.
• Coordinate the production and distribution of marketing materials across various channels, including digital platforms, print media, and events.
• Conduct market research and competitive analysis to identify industry trends, consumer insights, and opportunities for growth.
• Compile and analyse marketing data and metrics to evaluate campaign performance, ROI, and effectiveness.
• Assist in managing digital marketing channels, including social media, email marketing, and website content updates.
• Monitor social media platforms for engagement, respond to inquiries, and escalate issues as needed.
• Foster strong relationships with internal stakeholders, state marketing teams, and external partners to facilitate collaboration and alignment.
• Communicate marketing strategies, updates, and best practices to state
• teams and provide guidance and support as needed.