Nordic Brand Manager Advanced Wound Care

at  ConvaTec

Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in advanced wound care, ostomy care, continence care, and infusion care. With around 10,000 colleagues, we provide our products and services in almost 100 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Group revenues in 2022 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more about Convatec, please visit http://www.convatecgroup.com
We are guided by our five core values, that shape the way we work, every day: Improve Care, Deliver Results, Grow Together, Own It and Do What’s Right.
Every day, our products improve the lives of millions of people around the world. We’re hugely proud of this, which is why we’re transforming our business to reach millions more. Join us on our journey to #ForeverCaring as a Nordic Brand Manager and you’ll drive progress that really means something.

KEY REQUIREMENTS

• Strong marketing mindset
• Experienced in managing local market and key customer groups, understanding how to meet customer needs in the new digital space after Covid19
• Preferably brings knowledge of different tools, e.g. Optimizely, ShowPad, PowerBi, ON24
• Successful development of product/service marketing strategies and implementation of marketing plans/ campaigns by use of multiple channels
• In depth knowledge in planning and organizing meetings, congresses, and exhibitions
• Strong analytical skills, good written and verbal communication competencies, able to analyze and interpret data to support decision making and leverage 360 dialogue
• Presentation expertise to local and global management levels
• Strong project management skills to deliver on tight deadlines and manage complex interdisciplinary project teams
• Understanding of technical operations, supply chain, finance, and sales

TRAVEL REQUIREMENTS

15%, on occasion, as business needs require minimal overnight stays, i.e., sales conferences, national or international congresses, team meetings

LANGUAGE SKILLS REQUIRED

• This role requires Fluent Finnish language skills (writing, reading and speaking)
• English fluent (writing, reading and speaking)

EDUCATION/QUALIFICATIONS

• Master or bachelor’s in marketing, business economics or administration Mastery of core marketing principles including brand development and positioning, implementation of global campaigns
• Knowledge of medical device (ideally the Advanced Wound Care market) and/ or pharmaceutical industries
• General marketing and sales experience in medical device industry, preferably from AWC
• Strong analytical mindset and very good excel skills

ABOUT THE ROLE:

The role of the Nordic Brand Manager is to drive solution sales and brand awareness by a deep understanding of the market for Advanced Wound Care (AWC) product. You will deliver consistent, clear product messaging aligned with our global branding and strategy. The relevant person will have a focus on the designated brand area across the 4 Nordic markets. Further, the role will have a close link to the local home country, where you will support with local marketing tasks, exhibitions etc. Each Nordic Brand Manager covers a brand area across the 4 Nordic countries and will work closely together.
The AWC area is targeted towards highly skilled HCP’s (Doctors and Nurses).
You will drive and implement webinars in the Nordic markets, with external HCP speakers using On24 platform or Teams. You will work together with Nordic colleagues driving your brand area forward. The Nordic Brand Manager will implement global strategies for local market execution.
Experience within Advanced Wound Care is considered highly positive.

KEY DUTIES AND RESPONSIBILITIES

• Deliver on the marketing strategy according to global marketing plans
• Responsible for product launches, ensuring every relevant party involved to successful delivery e.g.; Sales teams, supply chain, finance, commercial, according to Global Marketing guidance
• Track campaign and launch effectiveness and secure the improvement of activities in ShowPad and PowerBi
• Optimize market communication on current products (e.g. arrange webinars with Key Opinion Leaders and create new communication pieces)
• Support Tenders related to products, technical product information, evidence etc.
• Provide information and insight on the marketplace for AWC, competitors and market landscape to Nordic management
• Monitor and analyses sales performance and market conditions, including customer needs and competitors, implement marketing plans
• Identify and exploit new market opportunities
• Drive messaging to HCPs via email campaigns, LinkedIn and Facebook – You know your brand and the messages, and you work closely together with the Nordic Digital Brand Manager who has the overview of the platforms
• Organize and execute congresses and events to ensure brand awareness and customer interaction
• Part of the budget planning process
• Coordinates and executes product training support to all relevant sales teams, new starters
• Ensures effective relationships with global marketing departments and other internal functions – supply chain, legal, finance