Omnichannel Strategy & Execution Manager

at  General Motors

JOB DESCRIPTION

The Omnichannel Strategy and Execution Manager will be responsible for strategizing and executing General Motors omnichannel flagship pilot and loyalty program in Middle East and Africa for the entire GM portfolio (ICE, EVs, luxury).
Leveraging his/her expertise in omnichannel marketing, digital innovation, and project management they will lead our omnichannel vision to execution. Our vision is to bring forth a seamless, end-to-end customer experience powered by an experiential-loyalty driven, “one view of the customer” eco-system to drive sales, brand health, and customer lifetime value.
Additionally, the Omnichannel Strategy and Execution Manager will manage the GM connected dealership pilot end-to-end, with direct interaction with senior regional leadership from GM and our dealer partners in the region. Including budget management, achievement of stretch milestones and cross-functional collaboration across the enterprise.
It is expected that they work closely with and influence, senior leadership, global enterprise and technology partners, SMEs (Marketing peers, IT, GM Financial, Sales, Aftersales, Customer Experience, Legal, Finance and Communications areas) and external partners (Loyalty and Experience Marketing Agencies).
The Omnichannel Strategy & Execution Manager will hire and manage a team of 4 subject matter experts (Omnichannel retail experience specialist, Digital ecosystem strategist, Loyalty strategist and an Integration specialist.

KNOWLEDGE/EDUCATION:

• Bachelor’s degree in Marketing and Advertising, Digital Marketing, e-commerce, Computer Science, Statistics, Engineering or Business Administration
• An Executive MBA is a plus
• Fluency in English, Arabic.

SKILLS:

• Executive presence, solid business acumen, able to establish short-, mid- and long-term priorities and alignment with the business strategy
• Deep understanding of digital marketing strategies and tools, content marketing and social media,
• Familiarity with CRM/loyalty platforms, marketing automation platforms and other digital tools that support omnichannel strategies.
• Experience in vendor management and locally relevant retail trends with a passion for looking for cutting-edge solutions to solve for evolving customer-needs
• Excellent communication, negotiation, and collaboration skills.
• Passion for sustainability, innovation, and shaping the future of mobility.
• IT Systems knowledge that better align and connect with Marketing and Business
• To be a recognized leader with the ability to develop people, including at least one successor, through formal and on the job training, coaching and mentoring
• Data analytics and metrics – using data and insights from various channels to make informed decisions and measure performance. Knowledge of analytical tools and metrics to measure performance and customer engagement across channels. Understanding of how to leverage these tools to create a unified customer fview and automate processes.
• Project management – strong organizing, planning and execution skills. Timeline, resource and budget management.
• Change management – Ability to lead and manage organizational change as it shifts towards omnichannel integration. Includes training and promoting a culture that embraces digital transformation.

EXPERIENCE:

• Experience in senior marketing roles within the automotive, consumer goods/retail and/or tech industries, with a focus on the Middle East & Africa region.
• Experience in working at sizable multinational high-level companies with complex Corporate Governance and matrix environments or direct P+L responsibility of a sizeable ecommerce business
• Proven track record of success in developing and executing omnichannel and digital marketing strategies that drive brand awareness, engagement, and conversion.
• Experience in partnering with Marketing peers, IT, Sales, Aftersales, Customer Experience, Legal, Finance and Communications areas
• Experience in building up high talented and high-performance teams (technical and non-technical roles)
• Experience in executional roles that include budget, timing management and milestone-based deliverables with agility to pivot

• Develop and execute the workstream strategies across internal and external partners (offline flagship, digital ecosystem, loyalty program, and IT foundational backend) along with support of the omnichannel
• Benchmark and explore locally-relevant retail and go to market trends to develop cutting-edge retail experiences within budget and timing for the framing and execution of the flagship pilot
• Working directly with agency partners, develop a milestone-based GM budget for the implementation of the flagship pilot, adopting best practices
• Managing the workstream SMEs, cross functional partners, and agencies to deliver the pilot on time and on budget.
• Creating and managing the governance process to ensure global integration and on time delivery and senior leadership alignment
• Managing the company´s advertising activities, brand management, market research, digital marketing, AI, product marketing, performance marketing, omnichannel, marketing communications, pricing and customer services.
• Cultivate relationships with key stakeholders, influencers, and industry partners to amplify our brand message and strengthen our market position. Establishing trustful relationship with HQ and to collaborate and influence across the C-suite, transforming every facet of GM, from strategic planning to top talent management to innovation into a customer centric endeavor. The role additionally includes the development of a full guideline for dealer-wide rollout of the Omnichannel and a modular plan to expand from pilot.