Online Marketing Manager (f/m/d)

at  Travian Games Gmbh

YOUR SKILLS AND EXPERIENCE:

• You have initial experience in working as an Online Marketing Manager.
• You have a good knowledge of the digital industry and digital marketing tools / platforms (e.g. Meta, Google, TikTok).
• You have good analytical skills, with the ability to interpret data and make informed decisions.
• You have a high level of self-organization and attention to detail in your work.
• You have a team player mindset, understanding the importance of collaboration to contribute to the overall success of the company.
• You have good writing and speaking proficiency in both English and German.

As an Online Marketing Manager (f/m/d), you’ll play a crucial role in growing our vibrant gaming community. You’ll lead the strategic development and execution of digital marketing initiatives to drive player engagement and acquisition. Your role involves crafting innovative campaigns, optimizing channels for maximum impact, and leveraging data insights to inform decision-making. Collaborating with cross-functional teams, you’ll play a pivotal role in shaping the player experience and contributing to the ongoing success and growth of Travian Games’ portfolio of games.

• You will plan, execute and analyze marketing activities in the areas User Acquisition, Ad Monetization and BizDev/Cooperations
• You will support our marketing strategy to attract new players to our games through various channels and platforms - including paid advertising, social media, and partnerships.
• You will manage and create targeted, KPI-driven and cost-efficient campaigns including A/B tests as well as cooperated promotions for our games and implement effective advertising solutions to maximize ad revenue streams.
• You will coordinate needed advertising efforts, including localization, creatives and landingpages to ensure driving successful campaigns.
• You will foster new and existing relationships with advertising partners and networks to expand our reach and maximize performance.