OpenMind | Performance Director

at  GroupM Nexus

GROUPM

GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, EssenceMediacom and Wavemaker, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. With 800 people based in Sydney, Melbourne, Adelaide and Brisbane, GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivalled marketplace advantage to its clients, stakeholders and people.

• Lead a team of high functioning Campaign Delivery planners within biddable media
• Continuously champion positive values that build strong connections, solution-oriented perspectives and genuinely care for collective team success
• Be responsible for driving a culture that builds relationships on trust between OpenMind and Nexus
• Ensure resource management and workflow designation are running at optimal capacity across Campaign Delivery teams
• Drive your teams training requirements, resource management and certifications in alignment with the Campaign Delivery training program
• Foster knowledge sharing, award entries and continuous learning around point of views, trends and relevant skills to continue nurturing a high-performing team
• Support teams while adapting to fast changing priorities
• Actively promote cross functional alignment across Activation, strategy, client and Marketplace teams
• Host a regular, constructive performance evaluation meeting with direct reports in addition to setting clear KPIs and monitoring achievements
• Serve as key point of contact on brief delivery responses and reporting requirements with OpenMind in developing tactical strategies/responses
• Run the planning operations for paid search, in-platform ecommerce, paid social and programmatic. In addition considering the requirements for ad operations scope and measurement
• Act as a thought leader in the digital space to sense check viability of performance innovations and identify opportunities with our existing clients for greater digital innovation
• Oversee end-to-end project management of campaign brief and delivery
• Lead the planning and development of all biddable media recommendations
• Consult and articulate actionable insights and optimisation recommendations, in partnership with the Activation team
• Act as the leading point of contact between the Activation team and OpenMind when delivery or quality is compromised
• Actively contribute in new business development and pitching when required
• Educating and advocating in partnership with OpenMind x Nexus on service level agreements
• Support in the delivery of biddable best practice planning principals
• Anticipate future challenges, trends, and changes to both your clients and the industry, proactively forming a view of strategies to mitigate risk and create opportunity
• Develop a vision and roadmap for encompassing digital operations, including technology partners, data management, effective measurement and reporting efficiencies
• Identify new product opportunities that will enhance clients’ digital footprint and support on digital maturity
• Drive a test and learn initiative to allow for continuous improvements in campaign performance through planning
• Provide technical perspective in client meetings when specific expertise is required
• Fostering an environment that truly respects and truly understands the need to adhere to service level agreements across OpenMind x Nexus
• When required, a strict adherence to buying commitments that have contract association
• Be responsible across all campaign tracking and reconciliation requirements (including KPI delivery)
• Responsible for the overall delivery of client investment, with flawless accuracy across all aspects
• Identify commercial opportunities with the ability to make a compelling case for their inclusion
• Responsibility for building a business case to grow the Campaign Delivery Team
• Maintain and comply with finance processes ensuring accuracy on a monthly basis
• Adherence to GroupM policies and procedures
• Supporting OpenMind Marketplace team in driving accurate inputs for the monthly forecasting across biddable channels, by client