Paid Media Specialist

at  Aldo Group

Job Title: Paid Media Specialist
Department: APS/Wholesale
Looking to unbox your full potential? STEP UP with the ALDO GROUP.

STEP UP EXPERIENCE

• Recognition programs to showcase your talent!
• To be part of a company that takes a stand on issues affecting people, the environment, and our partners
• Summer Fridays (because Summer is for fun)
• Purchase discount on merchandise sold in all our divisions.
• Family & Friends events with discounts on our products
• Subsidized cafeteria & daycare
• Subsidized public transportation and free parking
• On-campus gym with access to a trainer
• Flex schedules and telecommuting
• Sick days
• Attractive total compensation!

JOB DESCRIPTION:

The Paid Media Specialist will be an essential part of the Digital Commerce team, focused on the planning, execution, and optimization of our paid media strategies across various channels. This role requires a blend of creativity and analytical skills to drive successful marketing campaigns that align with our business goals.

WANT TO KNOW MORE ABOUT US? HERE ARE SOME FUN FACTS.

Present in more than 100 countries, the ALDO Group has established itself with strong brands:
ALDO/ALDO Accessories, Call it Spring and Globo. Guided every day by its purpose “A journey to create a world of love, trust and belonging”, the organization is simply unique. What makes our culture so one of a kind is our people’s passion for innovation, excellence, craftsmanship, entrepreneurship and diversity, as well as their empathy and friendliness. In addition, our associates all have an insatiable curiosity!

Job Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 2 years of experience in a paid media or digital advertising role, preferably with some agency coordination experience.
• Strong understanding of paid advertising platforms (e.g., Google Ads, Meta Ads,) and analytics tools (e.g., Google Analytics).
• Excellent communication and project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
• Analytical mindset with a focus on metrics-driven decision making and a keen eye for detail.
• Creativity and innovation in developing advertising strategies and creative assets.
• Proficient in Microsoft Office Suite (Excel, PowerPoint) and experience with ad management and tracking tools.

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EXPERIENCE

Not Specified

KEY RESPONSIBILITIES:

• Serve as the primary point of contact with our media agency, ensuring seamless communication and collaboration.
• Provide comprehensive information, content, and copy necessary for the setup of media campaigns, aligning with our brand voice and objectives.
• Coordinate with internal stakeholders, including marketing, sales, and product teams, to gather insights and materials required for campaign success.
• Responsible for the management and oversight of campaign invoices, ensuring accurate billing and adherence to budgets.
• Review performance data, generating detailed reports and insights to guide future strategies.
• Implement continuous optimization strategies for live campaigns, adjusting targeting, creative assets, and budget allocation based on performance metrics.
• Stay updated on industry trends, tools, and best practices in paid media to enhance campaign effectiveness and efficiency.
• Collaborate with the creative team to develop engaging ad creatives and landing pages that resonate with our target audience.