Paid Media Strategy Director - Digital Agency

at  Right Calibre

Responsibilities:
Understanding the paid media landscape and staying up to date on trends and technologies
Define paid media model and services offering which includes search, social, display, video, and digital OOH, looking for ways to specialize in platforms in order to stand out
Develop the agencies paid media business plan, outlining a multi-year vision, target market, competitive landscape and pricing strategy
This includes client offering as well as supporting internal marketing to help build a plan to attract potential clients to owned properties for lead conversion
Responsible for management and oversight of a global paid media team partnering with other network brands, legal and operations, platforms and DSP media buying partners
Mentor the marketing and strategy team to ensure the team understands what paid media is, how to use it effectively in marketing and to share best practices
Expert in paid media tools needed to plan and optimize paid media campaigns efficiently
This may include analytical tools and advertising competitive tools
Finally, you will clearly define key performance indicators (KPIs) for clients and provide regular reports on campaign performance
In this role you will be responsible for global strategy development (developing and implementing B2B and B2C paid media strategies aligned with overall marketing and business objectives) operating as a collaborator with other departments like account, creative and analytics to ensure cohesive and integrated campaigns
You will also be a team leader managing a team of strategists, planners and/or analysts providing guidance, mentorship and support to ensure high quality work and success
Dvelop and manage paid media investment strategies, budgets, channel mix, audience targeting strategies, asset languages and allocations for client paid media budgets
Monitor and analyze in-flight and post campaign performance to make data-driven budget adjustments
Oversee campaign planning, implementation, execution and measurement of paid media across direct platforms and DSP ad partners overseeing the media buy and ensuring campaigns launch on time and on budget
You will have fluency in top, middle and bottom funnel strategy development to meet client objectives at different funnel stages, articulate reporting findings, insights and recommendations
Be a thought leader and write agency points of view on paid media that will be promoted on our agency website, social media, at events and other channels
Mentor FTEs/ freelancers to deliver best-in-class paid media work
Advise and support clients in implementing new marketing initiatives or technologies across their organizations as it relates to paid media
Partner with clients to help them grow their understanding of paid media and best practices
Champion innovative solutions to help clients accelerate business growth
Project Oversight
Inspire and support delivery team leaders to translate statements of work into cohesive project plans, assign resources, and define responsibilities
Align clients with a carefully planned and measured approach
Provide positive motivation, guidance, and governance throughout all projects

QUALIFICATIONS

The ideal candidate is comfortable analyzing data, is an avid communicator and storyteller, creative in their approach to solving problems, and is confident in their abilities and experience
At least 5 years of professional services experience in paid media strategy and planning working for an agency
At least 12+ years of experience in paid media strategy, digital marketing and/or demand marketing
Experience leading teams and client delivery for global Fortune 500 B2B brands
Have minimum 6 years of agency to client facing experience as a project leader
Comfortable with strategy and campaign design including media strategy, tactical plans, audience targeting, channel investment strategy, channel mix, customer journey mapping and measurement/reporting
Knowledgeable around marketing automation technologies across the MarTech landscape (email, SEO/SEM, web, marketing stack, etc.)
Campaign execution and management including paid media management, A/B testing, reporting and analysis, and optimization strategy
Strong data and creative storytelling
Ability to align key messages to audiences, develop campaign voice, tone, and theme, and define strong engagement strategies that resonate with clients as it relates to performance marketing
Certifications in related paid media marketing platforms, and other tools/resources
Proven track record of success in performance marketing supported by awards, campaign honors, etc
Excellent package + Benefits & Commission structure

Please refer the Job description for details