Paid Search Specialist

at  Aston Carter

DESCRIPTION:

Primarily focused on Google/MSFT Ads, developing campaigns, analyzing keywords, running/monitoring ads across search engines, and analytics work.

• Credit Card initiatives – sign-ups/monitoring, credit card acquisition (nice to have this experience within finance industry)

The Paid Search Specialist will be responsible for portions of the day-to-day execution of company’s multi-million dollar paid search advertising program; a critical component of the company’s advertising strategy. This individual will assist in all aspects of company’s search campaigns including: setting up new campaigns, bid optimizations, ad copy writing & testing, A/B testing, analyzing, tracking, and optimizing cross-engine/cross-product performance. We are looking for a team player who enjoys working in close coordination with multiple teams and external partners. The ideal candidate is an analytical thinker, obsessed with continuous improvement and extremely detailed oriented.

Key Responsibilities:

• Achieve company’s goals via paid search
• Manage day-to-day activities related to paid search advertising, including: set-up, implementation, execution and analysis of paid search campaigns with multiple objectives
• Write, test, and optimization ad copy
• Conduct keyword discovery, testing, and optimization
• Intense focus on improving CPA and ROAS
• Reporting and analysis of campaign performance, on a daily, weekly, and monthly basis
• Drive continuous improvement through implementation of new and creative ideas
• Stay current on industry trends and best practices, focusing on how changes can improve company’s program

SKILLS:

Search Campaign, Good Ads, Microsoft Ads, campaign management, excel database, finance industry, Banking, Airlines

TOP SKILLS DETAILS:

Search Campaign,Good Ads,Microsoft Ads,campaign management,excel database

ADDITIONAL SKILLS & QUALIFICATIONS:

*- 2 years paid search campaign experience (ideally someone from finance industry, but manager is open)

Top Must Haves:

• Google Ads and Search Ads 360 and MSFT Ads

SyStems experience:

Google Analytics or Adobe Analytics, any Analytics platform.

• DON’T Need search engine optimization.

Qualifications

• Minimum of 2 years recent paid search campaign management experience on account larger than $50,000 a month
• Bachelor’s degree
• Extensive knowledge of Google Ads & Microsoft Advertising
• Skilled at paid search optimization techniques
• Knowledge of fundamental campaign organization and best practices
• Proficiency with Search Ads 360
• Experience with Google Analytics (preferably Google Analytics 4)
• Results oriented
• Problem Solving – ability to understand issues and solve problems in appropriate manner
• Must be detailed oriented and highly organized
• Experience analyzing and drawing conclusions from large datasets
• Excel skills - v-lookups, graphs, formulas
• Ability to prioritize and manage to deadlines
• Travel or finance category experience preferred
• Must be team player who enjoys working together with others and sharing tasks

EXPERIENCE LEVEL:

Entry Level

• Achieve company’s goals via paid search
• Manage day-to-day activities related to paid search advertising, including: set-up, implementation, execution and analysis of paid search campaigns with multiple objectives
• Write, test, and optimization ad copy
• Conduct keyword discovery, testing, and optimization
• Intense focus on improving CPA and ROAS
• Reporting and analysis of campaign performance, on a daily, weekly, and monthly basis
• Drive continuous improvement through implementation of new and creative ideas
• Stay current on industry trends and best practices, focusing on how changes can improve company’s progra