Partner Activation Marketing Professional for MEA market

at  IBM

Introduction
At IBM, work is more than a job - it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.
When you join the IBM team in Bucharest, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.
Your Role and Responsibilities
Our Ecosystem marketers have a deep understanding of IBM business partners: how they sell, how they make money, and what their priority offerings are. A critical part of our Marketing & Communications organization, they drive partner-led demand programs to scale business growth for IBM’s technology in line with our strategy based on Hybrid Cloud and AI.
As Partner Activation Marketing Professional you are supporting an EMEA Market, taking direction from a Market Ecosystem Marketing Leader, in driving the activation process for new recruited partners in the Market. Key in this process is building a strong interlock with partners, distributors, sellers and marketing teams and design a best-in-class experience to business partners, working with them into transacting with IBM.

Work on skills development for assigned set of business partners:

• Advocate and enable business partner transformation to digital marketing (i.e. drive to My Digital Marketing, Seismic, IBM Training);
• Advise on skill progression and tier benefits and closely guide business partners on reaching the appropriate level

IN THIS ROLE YOU WILL:

Lead end-to-end marketing planning, execution and performance for an assigned set of business partners:

• Provide details on quarterly guidance (cross Business Unit and integrated with IBM-led marketing campaigns);
• Coach partners in defining their marketing plans, optimizing campaign development, execution and performance management;
• Advise business partners on developing marketing plans, covering all aspects of IBM marketing (targeting Marketing Sourced Revenue);
• Plan and manage marketing enablement for assigned business partners, BPOI and BPOO marketing progression activities to grow overall partner revenue with IBM;

Advocate for the value of business partners across IBM Marketing and Sales:

• Collaborate with Market/GEO team and Field marketing teams to provide to assigned business partners quarterly and ongoing marketing guidance, in line with marketing strategy and local market specifics;
• Represent business partners in routes to market design (via local Marketing team);
• Integrate business partners in IBM Marketing campaigns & events (in collaboration with IBM Field Marketing).

Work on skills development for assigned set of business partners:

• Advocate and enable business partner transformation to digital marketing (i.e. drive to My Digital Marketing, Seismic, IBM Training);
• Advise on skill progression and tier benefits and closely guide business partners on reaching the appropriate level.

Advocate to business partners on collaboration with IBM:

• Communication on benefits, eligibility, enablement, digital marketing news;
• Engage business partners in launches, events, awards;
• Identify and assist in building the business partner stories (internal and external);
• Target multiple audiences within business partner – C-level, Sellers, Marketers;
• Strengthen the relationship between IBM and the business