Partner Marketing Program Manager II

at  Toshiba Global Commerce Solutions External

PARTNER MARKETING PROGRAMS MANAGER II

Toshiba Global Commerce Solutions is seeking Partner Marketing Programs Manager II, you will play a pivotal role in driving the success of our Toshiba Together Alliance Partner ecosystem. You will be responsible for developing and executing comprehensive marketing programs that enable our reseller partners to effectively promote and sell our products or services. Your primary objective will be to drive partner engagement, enablement, and ultimately, revenue growth through strategic marketing initiatives.

QUALIFICATIONS

• Excellent communication, presentation, and interpersonal skills
• Knowledgeable in the channel with experience in partner marketing
• Ability to connect sales and marketing to drive toward unified goals
• Experience interfacing with sales leaders
• Strong relationship management skills and experience managing partner and vendor relationships
• Ability to create and execute on high impact full-funnel partner marketing campaigns
• Knowledge and experience developing and implementing go-to-marketing programs
• Understanding of partner enablement requirements and experience driving development of partner enablement content and tools
• A self-motivated, critical thinker who can define, drive and deliver on objectives and is motivated to succeed
• Analytical mindset with the ability to interpret data and insights to drive decision-making.
• Thrives in a fast-paced environment
• 10 -12 years of work experience with a Bachelors or advanced degree in marketing or related disciplines preferred.
• 5+ years of B2B/partner marketing specific experience
• Hybrid work schedule

EQUAL OPPORTUNITY EMPLOYER/PROTECTED VETERANS/INDIVIDUALS WITH DISABILITIES

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

RESPONSIBILITIES

• The Partner Programs and Marketing team oversees all aspects of the marketing mix including product and vertical marketing, sales and channel enablement, demand generation, communications, channel programs, social media and more
• We are seeking a passionate channel marketer who has a strong knowledge in partner marketing, sales enablement and marketing strategy to drive and support co-marketing efforts with Toshiba Together Alliance Business Partners and ISVs
• You will be responsible for building out our partner marketing strategy with a set of target partners to drive demand, attain new logos, and increase partner revenue
• You have excellent communication skills and are comfortable interfacing with sales, internal stakeholders and partners to execute on your initiatives
• Day to Day Responsibilities: Work cross-functionally while simultaneously building and maintaining internal and external relationships to execute on partner programs and marketing initiatives
• Drive strategy, planning and execution of marketing with and through Toshiba Together Alliance Commerce partners
• Track and report on campaign metrics to drive future strategy and direction
• Manage partner budget and MDF to focus on high-impact programs with greatest ROI
• Identify, create and manage compelling and meaningful content that enables partners to promote and sell our products more effectively
• Collaborate with sales leaders, channel account managers, channel operations, and sales operations on strategic initiatives that drive partner loyalty and growth of sales
• Plan and host partner-facing events including partner conferences and webinars
• Provide support and answer partner marketing inquiries

MAJOR RESPONSIBILITIES

• Program / Campaign Development and Execution: Develop, execute, and supervise channel marketing programs/campaigns, ensuring alignment with company objectives, pipeline targets, and channel partner needs. Integrate crucial key performance indicators (KPIs) and metrics to diligently track the efficacy of programs and campaigns.
• Channel Partner Enablement: Work closely with channel partners to comprehend their marketing requirements, obstacles, and prospects, thereby converting their needs into the creation of sales and marketing tools/resources as well as partner webinars. Partner enablement also includes empowering partners to support new product/solution launches, events, and other marketing programs.
• Content Development: Lead the creation of foundational documentation (such as partner case studies), collaborating across departments internally and with partners to meet partner program needs. Additionally, oversee the selection of content for the Toshiba LinkedIn partner showcase and manage vital partner communications content.
• Budget Management: Manage the channel marketing budget effectively, allocating resources strategically to achieve maximum impact and ROI.
• Compliance and Brand Consistency: Ensure all channel marketing activities adhere to company brand guidelines and legal requirements. Maintain consistency in messaging and branding across all channels and partners.
• Partner Events: Support planning and management of events a variety of events, such as in-person training, tradeshows, field events, etc.