Partnerships and Outreach Specialist

at  Inspired

THE IDEAL CANDIDATE WILL HAVE:

• Experience with B2C and B2B2C product launches or integrated marketing campaigns
• Excellent communication and presentation skills
• Excellent Copywriting skills
• Excellent organisation skills/ Experience in planning and leading initiatives
• Working knowledge of market research, surveys, and data analytics
• Relationship or stakeholder management experience
  Specifically, you will have: –

QUALIFICATIONS AND EDUCATION REQUIREMENTS

• Bachelor’s degree (or equivalent) in marketing, communications, or related field
• Project Management Experience

Desirable:

• Experience in education or school marketing
• Experience in case study/customer testimonial writing
• Experience in marketing to global audiences
• Media/PR experience

ROLE SUMMARY:

Following the consistent success of our online school and an ambitious international growth plan in place, we are looking for a passionate Partnerships & Outreach Specialist to support marketing efforts. This is an exciting opportunity to join a growing and forward-thinking marketing team, taking the UK’s leading and most innovative online school to a global audience.
Reporting to the International Marketing Lead (Inspired Online Schools), you will develop and implement outreach marketing that involves getting our school, brand, services and messaging out through influential sources such as education media partners, online forums/communities and school recruitment agents who are connected to our target market. You will help us to promote and bring to life our international school community, not only through our strong USP’s but though real student, family and alumni stories.

KEY RESPONSIBILITIES:

School Guides and Partners

• Consistently review our current school guides and media partnerships against contracted deliverables, constantly benchmarking them and making key decisions as to whether we continue
• Keep our profile(s) and school listing pages up to date across UK and International partners with fresh engaging and accurate content ensuring it is clear and reflects our USP’s
• Develop content in collaboration with school partners including Vlogs, blogs, paid media opportunities
• Leverage those same relationships to identify any additional marketing or collaboration opportunities
• Ensure all leads generated though our partners are identified via each partner portal and sent on to our admissions team for action

Student recruitment agency partners

• Working with Marketing to support our International Business Partnership Manager with marketing support for our student recruitment partners
• Working with our Social Media and Brand Specialist to review and update all content and marketing material on the agency portal
• Work with marketing and our marketing agency to ensure our dedicated agency pages on the website are up to date and have effective SEO in place
• Work with the Social Media and Brand Specialist on effective LinkedIn campaigns to attract successful student recruitment agents

Student & Parent Ambassador and Alumni Program

• Manage the Ambassador program together with the Marketing team
• Manage the Alumni program and the Alumni hub together with Marketing and Education
• Coordinate spokesperson and interview opportunities related to ambassadors and alumni.
• Organise virtual events, content requests and general administration of program
• Monitor opportunities for referral from current families and applicable and timed promotions relating to referral.