Partnerships Sales Manager

at  Manchester United

THE PURPOSE:

As a Partnerships Sales Manager you will play a crucial role in driving revenue growth through the acquisition and retention of Partnerships & Alliances (sponsorship deals) for Manchester United. Your exceptional sales skills, strategic thinking, and strong relationship-building abilities will be instrumental in securing sponsors, maximising revenue streams, and enhancing the overall success of our organisation.

The Role:

• Identify and target, (at C-suite level) potential partners (prospects), evaluating their suitability for MUFC and aligning their brand objectives with the Clubs offerings.
• Develop and implement a comprehensive sales strategy that aligns with the prospects overall brand objectives and strategic growth/marketing plans.
• Establish and nurture relationships with key decision-makers externally engaging in effective communication to demonstrate the effectiveness of our partnership opportunities.
• Create compelling proposals and presentations, highlighting the unique benefits and value proposition of association with Manchester United and demonstrating exposure, audience reach, and marketing activations.
• Create analytical, data led proof points, utilizing internal and external resource to demonstrate ROI and value of a partnership with Manchester United to the prosect in question
• Negotiate commercial contracts interests to a mutually beneficial outcome for both Club and partner
• Collaborate with internal stakeholders, including marketing, events, and operations teams, to deliver on contractual benefits, activations, and fulfilment.
• Actively manage and maintain relationships with existing partners, ensuring their ongoing satisfaction, renewals, and upselling opportunities.
• Stay informed about industry trends, market conditions, and competitors’ activities to identify new opportunities and maintain a competitive edge.
• Participate in industry events, conferences, and networking opportunities to expand your network and generate leads

The Person:

• Demonstrable track record of completing sales processes, ideally from within a high value, low volume sales cycle.
• Ability to engage, influence and manage senior level stakeholders both internally and externally.
• Analytical mindset with capability to understand partner objectives and structure and present relevant sales data to deliver on these.
• Experience of preparing highly detailed data and analytics to absolute accuracy levels
• A strong track record of presenting to external stakeholders at a range of levels and cross border- you must be able to articulate complex narratives with complete clarity.
• Prior experience working across a range of internal functions and with a strong understanding of all aspects of the marketing mix.
• Applicants should have the ability to travel extensively (up to 60%) and at short notice.
• Applicants must be able to demonstrate experience of working to tight deadlines in a high-performance environment.
• A strong team player, you will be part of a small, high-performance team and will need to demonstrate an exceptional attitude towards team work, whilst being able to self-motivate and approach the role with high levels of proactivity