Performance and Growth Marketing Manager

at  Pursuit Collection

POSITION SUMMARY:

We are seeking a Performance and Growth Marketing Manager with a strong digital-first marketing background, with experience with digital advertising platforms, email marketing, and campaign development and management. Reporting to the Senior Manager, Performance and Growth Marketing and supporting the Marketing Operations team, you will be responsible for leading the holistic email strategy, developing and delivering on cross-channel campaign strategies in collaboration with internal teams and our agency partners, and supporting our personalization and CRM roadmap. We are looking for a hands-on professional with a proven track record in scaling organic and paid customer acquisition channels and optimizing retention and upsell tactics. Your expertise will be essential in developing, delivering and connecting paid and owned strategies.
Compensation:
$60,000 - $70,000 CAD per Annum + Benefits
This is a hybrid role, and can be based in Calgary, Canmore or Banff.

What perks can you expect?:

• Work in a dynamic, culturally diverse team from around the globe
• Work experience in an iconic, unforgettable, and inspiring location
• Free access to Pursuit attractions for staff and family, send a friend at half the price!
• Discounted hotel stays under Pursuit’s lodging offerings, and discounted food & beverage and retail experiences
• The chance to work in an inclusive culture and make life-long friends
• Access to subsidized mental health and wellness resources
• Opportunities for career growth or future work at other Pursuit locations
• Access to one of the world’s most beautiful and iconic National Parks

What will you do in this job?:

REQUIRED SKILLS AND EXPERIENCE:

• Bachelor’s degree or equal industry experience.
• 3-5 years of experience in email marketing and/or paid media.
• Strong knowledge of hospitality, marketing and digital marketing principles.
• Proficiency in managing digital advertising campaigns, with a strong understanding of performance metrics and optimization strategies.
• Demonstrated ability to develop and implement successful marketing strategies that drive customer acquisition, engagement, and retention.
• Experience in HTML for customizing email templates and troubleshooting code-related issues.
• Experience working with an email service provider platform, bonus points for Braze.
• Strong understanding of privacy laws, including CASL, GDPR, etc.
• Strong experience using essential MS Office tools such as Excel, Outlook, PPT, Word, Teams required.
• Must possess valid Passport and Driver’s License

CRITICAL COMPETENCIES FOR SUCCESS:

• Detail-oriented with excellent organizational and time-management skills.
• Exceptional written and verbal communication skills.
• Ability to thrive in a fast-paced environment and adapt to shifting priorities
• Strong commitment to working as a team with an ability to foster strong working relationships.
• Resourceful, adaptable, resilient, and having a strong sense of self-awareness.
• Ability to organize and prioritize multiple tasks in a fast-paced environment.
• Reputation as a solid team player.
• Good written and verbal communication skills.
• Hospitality mindset and guest service skills, including dedicated service to “internal customers.”
• Strong sense of urgency.
• Sense of humor and ability to ‘let things roll’ when the unexpected happens.
• A natural drive and curiosity about the business and what “could be…”
  This list describes at a high level what the Performance and Growth Marketing Manager at Pursuit does, but no job description can anticipate every single task, issue or project that could come up. Pursuit reserves the right to adjust, reduce, add or change job tasks as needed for the success of the business.
  To handle this job successfully, any person hired must be able to perform responsibilities as described. Pursuit will make any reasonable accommodation to help a person with disabilities perform their job. Ideally, this job is based in Calgary, Alberta, Canada. Legal ability to work in the country where the role is based is required. Some travel may be required.
  Pursuit is an equal opportunity employer.
  What will your work environment be like?:

PURSUIT - WHO WE ARE

Pursuit is a hospitality and attractions company that connects guests and staff to iconic places through unforgettable and inspiring experiences and strives to become the world’s leading provider of experiential adventure travel.
We deliver rich travel experiences to the global market in iconic destinations through our unique hotels and lodges, recreational attractions, ground transportation services, retail, food and beverage, sightseeing, tours and travel experiences. Today, the company enjoys strong perennial demand with operations in or adjacent to Banff, Jasper, and Waterton Lakes National Parks in Canada, and Glacier, Kenai Fjords and Denali National Parks in the United States, in addition to Sky Lagoon in Iceland, Flyover in Vancouver, Las Vegas, and Chicago, and FlyOver Iceland in Reykjavik. The company is executing an aggressive growth strategy, expanding into multiple geographies and iconic locations that enjoy perennial visitor demand.
We are strengthening and improving our culture, our attractions and our operations to deliver unforgettable guest and staff experiences. We work hard to refine and execute our strategic plan for the expansion of the business, accelerate profitable revenue growth through strategic capital deployment, drive strong organic growth of our existing businesses, and acquire unique and complementary businesses. We work tirelessly to build a strong entrepreneurial, fun and rewarding culture for our team members.
Closing:

Please refer the Job description for details