Performance Marketer

at  Wageningen University Research

As a Performance Marketer at Wageningen University & Research (WUR), you will have the opportunity to elevate our advertising campaigns to the next level. Your mission is clear: to maximize our online visibility, engagement, and conversion. You will be the key player in our cross-media and holistic approach, utilizing the latest trends and tools to contribute to effective branding and optimally reaching our target audiences. Both SEA and Social Advertising hold no secrets for you!
As a Performance Marketer, you will contribute to developing and implementing an effective performance marketing strategy that seamlessly aligns with our organizational goals, brand, and marketing objectives of various target audience teams (e.g., student recruitment, continuing education, recruitment of new colleagues, or a research institute).
Within the Online Marketing Specialists team, you will be responsible for our online advertising channels (SEA, Social Ads, Display & Affiliates); setting up, managing, evaluating, and optimizing campaigns to achieve the most efficient use of our advertising budgets and ROI. Currently, we advertise through Google Ads (including YouTube), Meta, Spotify, Snapchat, and LinkedIn.
By employing a cross-media approach to advertising campaigns, you ensure an effective strategy in relation to the marketing funnel(s) and a seamless connection with other online marketing specialisms. In the team, you will work directly with 4 colleagues responsible for SEO, Social Media, Email Marketing, and CRO. We work hybrid, spending about 50% of our time at the office. Our physical workspace is on Wageningen Campus.

Furthermore, as a Performance Marketer, you will be responsible for:

• continuously optimizing campaigns through experiments, adjustments based on performance data, internal and external developments, and improving targeting and ad content creation; in collaboration with colleagues such as content and campaign marketers, brand manager, data analysts, and online marketing specialists;
• continuously monitoring and analyzing campaign performance using Google Analytics and other relevant (analysis) tools to achieve and exceed campaign objectives. In collaboration with the Data Analysis & Market Research team, you will seek the most effective form of data analysis;
• clearly reporting campaign progress and evaluation to relevant colleagues and making recommendations for further optimizations;
• ensuring a long-term approach to performance marketing based on our narrative (branding) and the various marketing plans of the target audience teams;
• proactively involving and advising the organization and target audience teams on innovations and developments in performance marketing and online advertising.

Wageningen University & Research offers excellent terms of employment. A few highlights from our Collective Labour Agreement include:

• working hours that can be discussed and arranged so that they allow for the best possible work-life balance;
• the option to accrue additional compensation hours by working more;
• sabbatical leave, study leave, and partially paid parental leave;
• there is a strong focus on vitality and you can make use of the sports facilities available on campus for a small fee;
• a fixed December bonus of 8,3%;
• excellent pension scheme.

In addition to these first-rate employee benefits, you will of course receive a good salary. We offer, depending on your experience, a competitive gross salary of between €3.088 and and €5.035 for a full-time working week of 36 hours, in accordance with the CLA Wageningen Research (scale 10). The position of Performance Marketeer has been established for 32 hours. You will initially receive a one-year contract, which will be extended to an open-ended contract upon in mutual enthusiasm.
Wageningen University & Research encourages internal advancement opportunities and mobility with an internal recruitment policy. There are plenty of options for personal initiative in a learning environment, and we provide excellent training opportunities. We are offering a multi-faceted position in an international environment with a pleasant and open working atmosphere.
You are going to work at the greenest and most innovative campus in Holland and with your work you have a clear and positive impact on society. And you are going to work at the greenest and most innovative campus in Holland, and at a university that has been chosen as the “Best University” in the Netherlands for the 19th consecutive time.
At WUR we work on the most pressing challenges of our time, like climate change and feeding the world in a sustainable way.

COMING FROM ABROAD

Wageningen University & Research is the university and research centre for life sciences. The themes we deal with are relevant to everyone around the world and Wageningen, therefore, has a large international community and a lot to offer to international employees.
Because we expect you to work and live in the Netherlands our team of advisors on Dutch immigration procedures will help you with the visa application procedures for yourself and, if applicable, for your family.
Feeling welcome also has everything to do with being well informed. Wageningen University & Research’s International Community page contains practical information about what we can do to support international employees and students coming to Wageningen. Furthermore, we can assist you with any additional advice and information about for example helping your partner to find a job, housing, or schooling. Finally, certain categories of international staff may be eligible for a tax exemption on a part of their salary during the first five years in the Netherlands. The mission of Wageningen University & Research is “To explore the potential of nature to improve the quality of life”. Under the banner Wageningen University & Research, Wageningen University and the specialised research institutes of the Wageningen Research Foundation have joined forces in contributing to finding solutions to important questions in the domain of healthy food and living environment. With its roughly 30 branches, 7,600 employees (6,700 fte) and 13,100 students and over 150,000 participants to WUR’s Life Long Learning, Wageningen University & Research is one of the leading organisations in its domain. The unique Wageningen approach lies in its integrated approach to issues and the collaboration between different disciplines.
Read the 5 reasons why your future colleagues enjoy working at WUR and watch this video to get an idea of our green campus!
We will recruit for the vacancy ourselves and do not appreciate unasked for services from recruitment agencies. However, sharing in your network is appreciated At WUR, we value personal competencies and skills just as much as your professional qualities. For the role of Performance Marketer, we are looking for someone who is analytical, organizationally sensitive, results-oriented, and curious. You have excellent skills in stakeholder management and can proactively communicate the added value of advertising/performance marketing clearly to our various colleagues.

Additionally, you possess:

• A minimum of a bachelor’s level of thinking and working in (online) marketing;
• At least 3 years of hands-on experience in performance marketing (strong in both SEA and Social Advertising), preferably within an agency or educational/knowledge institution;
• Knowledge and understanding of all relevant advertising platforms, with a natural drive to excel in and stay updated on them;
• The ability to communicate complex campaign data in an understandable way to colleagues and translate this into concrete actions and advice;
• Excellent command of Dutch and English, both spoken and written;
• Affinity with WUR’s areas of expertise.

In our international working environment there is an increasing amount of communication in English. For this position it is about language level B1. If you do not yet have this level, we will of course help you and you can visit our language center Wageningen in’to Languages.
You can see that there are plenty of challenges ahead of you. These challenges can also be seen as development opportunities. So if you do not yet have the track-record required in the vacancy, but do have solid work experience, we would also like to invite you to apply. For more information about this position, please contact Freek Geutjes, Team Lead Online Marketing Specialists via +31 317 489880 or via freek.geutjes@wur.nl
For more information about the procedure, please contact Edvard Jongschaap, senior Corporate Recruiter via +31 317 489178 or edvard.jongschaap@wur.nl

• continuously optimizing campaigns through experiments, adjustments based on performance data, internal and external developments, and improving targeting and ad content creation; in collaboration with colleagues such as content and campaign marketers, brand manager, data analysts, and online marketing specialists;
• continuously monitoring and analyzing campaign performance using Google Analytics and other relevant (analysis) tools to achieve and exceed campaign objectives. In collaboration with the Data Analysis & Market Research team, you will seek the most effective form of data analysis;
• clearly reporting campaign progress and evaluation to relevant colleagues and making recommendations for further optimizations;
• ensuring a long-term approach to performance marketing based on our narrative (branding) and the various marketing plans of the target audience teams;
• proactively involving and advising the organization and target audience teams on innovations and developments in performance marketing and online advertising