Performance Marketing Manager

at  Automata

Level 4
Salary band £41,764 - £62,645
bonus (annual & discretionary & performance based)
Hybrid working from our London office
Automata is building a world-class company to disrupt the life science industry and empower scientists by making automation a reality for every lab.
We work with labs across the world to understand their specific workflows and needs and develop personalised solutions that range from diagnostic, and drug discovery to synthetic biology. Our LINQ platform allows us to simplify everyday automation tasks, while supporting more advanced paths for specialised workflows, in a fast, flexible, and cost-efficient way.
We are looking for a Performance Marketing Manager whose mission is to deliver data-driven marketing initiatives to maximise ROI and achieve specific performance goals.

WHY IS THIS ROLE IMPORTANT AT AUTOMATA?

This role will help the team deliver best-in-class performance campaigns to drive customer acquisition, increase conversion rates, and maximise marketing efficiency

YOU WILL BE RESPONSIBLE FOR:

• Day-to-day management of performance channels e.g. Google Ads and LinkedIn
• Development, implementation and optimisation campaigns on Google Ad, Bing, LinkedIn and other paid media platforms
• Continuous monitoring of campaign performance, adjusting bid strategies to ensure targets are met
• Conduct A/B testing to identify new opportunities and improve results
• Collaborate with cross-functional teams, including content, design, and product, to create cohesive and effective ad campaigns
• Analyze data and provide regular updates on campaign performance, insights, and recommendations for improvement
• Conduct thorough keyword research and landing page optimisation to improve ad performance
• Set up and ensure correct tracking in PPC of conversion tags and behaviour
• Report regularly on campaign and channel performance, which will also feed into monthly and quarterly reports