Performance Marketing Manager (d/f/m)

at  WBS Gruppe

DO YOU WANT TO HELP SHAPE THE TECH TALENTS OF TOMORROW? JOIN US AT WBS CODING SCHOOL – BUILDING FUTURES, TOGETHER IN TECH

We are looking for a Performance Marketing Manager (d/f/m) to play a key role in our cross-functional marketing team and be responsible for our Performance Marketing. You will report directly to the Head of Marketing and work with a diverse team of marketers and stakeholders. You will champion our Performance Marketing efforts to drive our student community’s growth by strategizing, managing, and optimizing our biggest channel, PPC/SEM. This is a permanent role, 100% remote for German & Austrian Residents.

YOUR TASKS

• Manage and scale our paid acquisition via Paid Social and Paid search to drive revenue and increase ROI.
• Analyze and optimize campaigns based on data-driven insights.
• Work very closely with our design and content teams to craft performance marketing ads.
• Explore new ways to acquire qualified leads by testing and activating different channels like TikTok, Snapchat, LinkedIn, etc.
• Ensure that the performance marketing budget is spent efficiently across all of our channels.
• Develop and execute testing strategies on a channel level.
• Automate, whenever possible, our acquisition efforts.

WORKING WITH PURPOSE.

Unleash your full potential | Support the common good and sustainability | Work independently | Fundraising and WBS HerzensProjekte