Performance Marketing Manager

at  ifolor Group

We are currently looking for a Performance Marketing Manager to be part of the Finnish marketing team and work in the international performance marketing team of ifolor. The role is a great opportunity for an expert in performance marketing, who wants to work in an international company and is ready to take responsibility for performance marketing in Finland and Sweden.

REQUIREMENTS

• 3+ years’ experience in performance marketing, preferably in an international environment.
• University degree or related studies in Marketing / International Business.
• Operational and strategic experience in SEA.
• Excellent analytical and problem-solving skills as well as a strategic and integrative way of thinking.
• Growth mindset, enthusiasm for new trends and technologies.
• Strong knowledge of the Finnish B2C market and media landscape.
• Well-organized, works independently and is able to prioritize projects.
• Excellent communication skills.
• Fluent in Finnish and English; additional languages such as Swedish is a plus.
  We offer the opportunity to do versatile work in a nice and competent team, working with meaningful products and a strong brand. We are committed to helping you grow your expertise and learn new things. We have a modern office in Aviapolis, Vantaa, and you can also work partially remotely. Naturally, we also offer good benefits.
  Could this be the next step in your career? Fill out the application form with salary expectations and attach your CV in English by 12.5.2024 at the latest. We hope to hear from you soon, as we are already processing applications during the application period.
  Do you want to hear more about the job? More information about the position can be obtained from your future supervisor, Team lead, eCom & CRM, Johanna Bussman-Laalo, who can be reached by phone 040 572 6890, preferably on Monday 6.5. at 3-4 pm or Tuesday 7.5. at 3-5 pm

• Planning, implementing and optimising performance marketing campaigns across ifolor’s paid channels: SEA, Paid Social, Display and Video.
• SEO: Running keyword research and link building activities.
• Managing and briefing external vendors and agencies, including budgets and performance.
• Collaborating closely with internal stakeholders including MarCom, Graphics, Content and Website to define and optimise communications and advertising formats.
• Identifying and implementing data-driven optimisations to help drive the growth of different paid channels.
• Reviewing assets, building and running A/B tests for ad creatives, audience targeting and landing pages to continuously improve performance.
• Keeping up-to-date with performance marketing best practices and industry trends, including regular interactions with experts from Google, Meta, agencies etc to optimise campaigns.
• Analysing campaign performance based on defined KPIs and adjusting where needed.
• Producing reports and analyses.