Performance Marketing Manager, ROW

at  Bupa Global

Performance Marketing Manager, ROW
Job Description:

• Experienced marketeer in a corporate or agency environment, using multiple channels, online and offline.
• Proficiency in paid advertising and performance marketing with hands-on exposure of search, display, pay-per-click, social and other online media channels.
• Advanced digital analytical skills including Adobe Analytics and Google Adwords
• Advanced CRM skills of HubSpot and/or Salesforce.
• A deep understanding search engine optimisation (SEO) and search engine marketing (SEM).
• Ability to analyse data from advertising caigns to ensure conversion rate optimisations and returns on investment.
• Excellent written and communication skills in English with the ability to present at executive leadership level and inspire a team.
• Experience of managing a copy clearance process in a regulated industry; specific experience in healthcare, or insurance will be highly advantageous.
• Experience in managing agencies for media strategy, planning and buying.
• Experience of leading others; creating a positive team culture in a hybrid team.
• Advanced PC skills, including Acrobat, Excel, Word and PowerPoint is essential.
• Knowledge of French, Cantonese or Arabic will be an advantage.
• Strong collaboration skills working seamlessly with diverse teams globally.
• Knowledge of International Private Medical Insurance is advantageous.