Performance Marketing Manager

at  Tradelingcom

COMPANY OVERVIEW

Tradeling.com is MENA’s largest B2B marketplace delivering an exceptional experience to our customers and vendors. Founded in 2019 and backed by the Government of Dubai we are transforming the way business is conducted in MENA. With over one million SKUs across multiple categories ranging from office supplies, food and beverage, and consumer electronics. At Tradeling, we embrace the challenge to innovate on behalf of our customers and vendors connecting global and regional suppliers to MENA based demand.

AS A MEMBER OF OUR TEAM, YOU WILL BE EXPECTED TO EMBODY OUR VALUES IN YOUR WORK AND INTERACTIONS

• People First - Leading with Empathy, Always Empowering, Consistently Appreciating.
• Diversity - Creating Inclusiveness, Always ensuring Fairness, Driving Collaboration.
• Integrity - Trusting in each other to do the right thing, Accountable in everything we do, Continuous in Transparency
• Excellence - Seeking continuous Development, Striving for Innovation, Operating with Agility.
• Customer Obsession - Understanding customer needs, Leading customers through Partnership, Creating Impact.

POSITION OVERVIEW

We are seeking a results-driven Performance Marketing Manager to accelerate our marketing efforts. You will be responsible for developing and executing data-driven marketing strategies across paid and non-paid channels to drive user acquisition, engagement, and revenue growth in line with GMV, new user acquisition, sessions, installs, and marketing CRR% targets.

REQUIREMENTS (HARD SKILLS)

• 6-8 years of experience in performance marketing, preferably within the B2B space.
• Proven track record of success in driving user acquisition, engagement, and revenue growth through data-driven marketing strategies.
• Strong understanding of paid and non-paid marketing channels, including Google Ads, Meta, SEO, content marketing, social media marketing, and affiliate marketing.
• In-depth knowledge of web and app analytics and the ability to utilise them to make data-driven decisions.
• Experience in planning and managing performance marketing budgets effectively.
• Experience with CRM systems is a plus.
• Advanced expertise in Excel, SQL is a strong plus

REQUIREMENTS (SOFT SKILLS)

• Excellent communication, collaboration, and leadership skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Ability to think outside the box and develop engaging marketing campaigns.
• Prioritise tasks, meet deadlines, and manage multiple projects simultaneously.

• Implement full-funnel marketing campaigns, encompassing awareness, consideration, and conversion stages.
• Manage and optimize paid advertising campaigns across various platforms (e.g., Google, Meta, LinkedIn, Retargeting Ads) to improve LTV and CAC.
• Develop and execute organic growth strategies (e.g., SEO, content marketing, social media marketing).
• Utilise A/B, MVT testing, and experimentation to optimize marketing campaigns and landing pages.
• Utilise web and app analytics to track campaign performance and identify areas for improvement.
• Oversee and grow the affiliate marketing channel across GCC – both commission-based and fixed-cost.
• Integrate marketing efforts with CRM systems to ensure seamless customer journey and drive user retention metrics.
• Collaborate with the creative team to enhance visual merchandising on website and app, aiming to optimize conversion rates.
• Work with the analytics team to provide key analysis, build models and analyze cross-channel attribution performance that better inform paid marketing investment decisions.
• Conduct and analyze market research to identify new opportunities and trends.
• Stay up-to-date on the latest digital marketing trends and technologies.
• Utilise cohort modeling to understand customer behavior and optimize marketing efforts accordingly.
• Work with the Head of Marketing on revenue and marketing cost planning at annual/monthly/weekly/daily level.