Performance Marketing Manager

at  Uberall

As the Uberall Performance Marketing Manager, you’ll be responsible for executing, analyzing, and optimizing our digital user acquisition strategy to support our pipeline goals and drive new business opportunities across target markets globally. You will serve as the go-to expert on the global marketing team for performance marketing trends and best practices. The ideal candidate will be passionate about performance marketing and possess a strong working knowledge of all key paid media channels including Google Ads, Linkedin, Meta, etc. Candidates who can quickly understand, analyze, and act on data will thrive in this critical role.

• Be responsible and accountable for driving inbound leads and sales opportunities via Paid Search, Paid Social, Display and Video campaigns
• Shape the digital strategy with regard to paid media, and directly execute campaigns on Google, Bing, Facebook, LinkedIn, YouTube, and other emerging platforms
• Monitor trends, investigate irregularities in performance, and troubleshoot ad issues that affect delivery, performance, tracking, and reportingManage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies
• Track, report, and analyze the performance of paid media initiatives and campaigns
• Run A/B tests, and analyze results to inform decisions including pivoting on tactics
• Integrate with the rest of the marketing team as well as revenue operations to ensure performance campaigns are aligned with regional strategy, ICP fit, and messaging, and identify areas of synergy to maximize results