Performance Media Manager

at  Universal Music Group

We are Universal Music Australia (UMA), Part of The Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audio-visual content in more than 60 countries We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
UMA is on the lookout for a Performance Media Manager to join their digital marketing team! The Performance Media Manager is responsible for building and optimising UMA’s digital media campaigns and will be using a variety of innovative media buying techniques to promote our artists.
The role requires a genuine desire to be immersed in digital media buying technologies and demonstrate best practice in marketing strategy. The ideal candidate will understand and communicate how data can be leveraged to affect strategy, planning, media buying, and be excited about driving campaign results.
If you’re music obsessed, a team player, and have a knack for problem solving, apply now!

• Supporting UMA labels in planning biddable media campaigns across various media including display, video, search and social
• Managing media budgets, drafting, and revising media schedules
• Ensuring campaigns are created and implemented to best achieve campaign performance and media goals.
• Using insights from a range of sources, both internal and external, to build a case for campaign strategy.
• Building and managing biddable media campaigns within demand side platforms and/or across partners such as Meta, TikTok, Google Ads, DV360 etc.
• Monitoring pacing and delivery to ensure campaigns are on track to deliver the allocated budget.
• Working closely with the wider team to report performance and deliver campaigns in line with performance targets.
• Acting as an optimisation expert for each buying platform used, and regularly advising labels of additional opportunities.
• Preparing analysis and insight to accompany reports provided to the labels.
• Staying abreast of opportunities for reaching the target audiences of UMA artists.
• Maintain high levels of up-to-date knowledge of strategies and opportunities in paid media.
• Acting as an internal champion for biddable media within the labels.
• Working closely with label teams to recommend optimal content and asset creation