PhD position Marketing

at  KU Leuven

PhD position Marketing
(ref. BAP-2024-85)
Laatst aangepast: 12/02/24
The Research Centre for Marketing, with campuses in Antwerp, Brussels, and Leuven, is a relatively young and ambitious group of scholars. We are committed to excellence in research and teaching. We are a research-oriented department that conducts high-quality and managerially relevant research. Our research focuses on the three domains of marketing: marketing modeling, marketing management & strategy, and consumer behavior. Within these domains, our areas of expertise include among others: retailing (e.g., online and multichannel shopping, retail innovations, loyalty, retailer-manufacturer relationships); consumer decision-making (e.g., behavioral economics, consumer self-control); socially responsible marketing (e.g., fundraising, sustainable consumption, consumer ethics); service marketing (e.g., customer experience management, complaint management, service innovation); sport sponsoring. Our work has been published in major international journals like the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Retailing, and Journal of Service Research. We have many productive partnerships with industry.
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Project

The project consists of the following aspects:

• You follow the doctoral program at the Faculty of Economics and Business of KU Leuven.
• You prepare a doctoral dissertation in the domain of quantitative marketing, more specifically on the recent trends and evolutions within the domain of retailing and pricing (both offline and online) under the supervision of Kathleen Cleeren and/or Marco Kotschedoff.
• You get the opportunity to participate in national and international projects, to follow seminars, and to present the research in Belgium and abroad.
• You aim to publish the findings in (English) peer-reviewed scientific journals, and also actively look for other forms of science communication.

• You become an active member of a young and dynamic research group, with a pleasant working environment for everyone who has an interest in doing scientific research at an international level.

• You supervise students in the Bachelor- and Master programs of Humanities and Social Science, including master theses and company projects.

• You have a (limited) contribution to the teaching portfolio of the research center marketing.

Profiel

We are looking for a student who:

• obtained a Master degree in (Applied) Economics, Commercial Engineering or Business Administration, or a related discipline (Psychology, Sociology or Statistics), or will have such a degree at the start of the academic year 2024-2025.
• obtained, on average, distinction during the studies and satisfies the entrance requirements of the doctoral program (https://feb.kuleuven.be/ research/PhD/business economics/Business).
• has a strong interest in scientific research within marketing analytics, and has experience with quantitative research and statistical/ econometric analyses (by analyzing (large) data sets with software programs such as STATA, R, or Python).
• has strong communication skills and likes to work in a team, but can work independently as well.
• has the skills to analyze theoretical papers and empirical studies critically.
• has a fluent (scientific) writing style, in English.
• is able to bring the PhD trajectory to a successful conclusion, with the necessary supervision.

Aanbod
We offer a full-time employment for 4 years at the research center marketing of the faculty of Economics and Business (KU Leuven, Campus Antwerp). The start date can be agreed upon and is flexible (the latest September 30 2024). There is the possibility to follow methodological courses in Belgium as well as outside Belgium, and to follow conferences that allow one to specialize in the subject.
Interesse
For more information please contact Prof. dr. Kathleen Cleeren, tel.: +32 3 201 18 38, mail: kathleen.cleeren@kuleuven.be or Prof. dr. Marco Kotschedoff, tel.: +32 16 32 24 47, mail: marco.kotschedoff@kuleuven.be.

KU Leuven strives for an inclusive, respectful and socially safe environment. We embrace diversity among individuals and groups as an asset. Open dialogue and differences in perspective are essential for an ambitious research and educational environment. In our commitment to equal opportunity, we recognize the consequences of historical inequalities. We do not accept any form of discrimination based on, but not limited to, gender identity and expression, sexual orientation, age, ethnic or national background, skin colour, religious and philosophical diversity, neurodivergence, employment disability, health, or socioeconomic status. For questions about accessibility or support offered, we are happy to assist you at this email address.

• Sollicitatieprocedure
• Arbeidsvoorwaarden
• Loopbaanmogelijkheden

Heb je een vraag over de online sollicitatieprocedure? Raadpleeg onze veelgestelde vragen of stuur een e-mail naar solliciteren@kuleuven.be
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Tewerkstellingspercentage: Voltijds
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Locatie : Antwerpen
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Solliciteren tot en met: 18/03/2024
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Tags: Economie, Bedrijfswetenschappen, Economie, Bedrijfswetenschappen, Bedrijfswetenschappe

Please refer the Job description for details