Platform and Traffic Administrator

at  Dougall Media

Dougall Media, Thunder Bay’s only locally owned broadcast/multimedia company, has an exciting and rare opportunity in our Newswatch Department, as a Platform and Traffic Administrator.
Dougall Media provides a healthy work/life balance in a supportive and inclusive corporate culture. This position will be a fun but challenging role, that offers positive reinforcement and growth opportunities. Working with Dougall Media, you will receive unique employee perks such as free event tickets, pizza parties, staff celebrations, and staff development.
The Platform and Traffic Administrator is an important role in our organization and will be the subject matter expert in the deployment and use of our content management system, ad trafficking, and scheduling systems. This position is a technical customer service role, requiring strong technical skills, an ability to learn new systems quickly, superb organizational and prioritization skills, strong attention to detail, as well as excellent communication skills with our clients and internal team members.

Primary responsibilities include:

• Work directly with and support our sales team to administer and coordinate sales team activities, launching new features and advertising products, and training staff on their deployment and use;
• Work directly with and support teams in launching new services and features, integrating ad tech and other cloud services;
• Make strategic recommendations and help provide the sales team with support and coordination and create outstanding customer service;
• Generate Google Ad Manager detailed reports on campaign delivery, performance metrics (impressions, clicks, CTR), and revenue, identifying trends and optimization opportunities;
• Successfully traffic and schedule digital advertising campaigns across various platforms using Google Ad Manager, ensuring timely launches and accurate delivery;
• Proactively identify and resolve ad serving issues, discrepancies, and technical glitches within Google Ad Manager to maintain campaign integrity;
• Monitor and optimize ad inventory availability within Google Ad Manager, maximizing yield and fill rates while minimizing discrepancies;
• Maintain customer database by inputting customer profile and updates;
• Work with graphic designers to ensure ad creation, loading and publication for set schedules;
• Track ad information (impression related data);
• Ongoing administration and coordination of third party software and cloud services including ad tech, mailing lists, social media, email delivery software, analytics, DNS, etc.;
• Ongoing maintenance of websites, building and editing pages and their content;
• Field inquiries and requests from internal teams, users and customers;
• Documentation of new and existing features and functionality of the Village Media Platform;
• Deep understanding of our ad tech structure, and make strategic recommendations on how to optimize and improve it on an ongoing basis;
• Perform other duties and projects as directed by senior management.

Required credentials and skills include:

• Understanding and experience with web technologies like HTML/CSS, Javascript;
• Experience with advertising tech, particularly Google Ad Manager;
• Experience with web analytics, particularly Google Analytics;
• Experience with other content management systems (e.g. WordPress), understanding of their deployment, use and structure;
• Experience with mailing list tech such as Mailchimp would be an asset;
• Experience with IAB standards would be considered an asset;
• Strong communication, written, interpersonal, and problem-solving skills;
• Superior attention to detail needed;
• Flexibility in work schedule to support special projects;
• Customer focus and high level of professionalism;
• Capable of working independently as well as within a team;
• Ability to work in a fast-paced environment;
• Confident in making quick decisions on a variety of projects.

Dougall Media is committed to creating a diverse and inclusive environment and welcomes applications from all qualified individuals including women, members of racialized groups/visible minorities, Indigenous persons, persons with disabilities, and persons of any sexual orientation, gender identity or gender expression. Dougall Media is committed to an environment of open access to employment opportunities. Accommodations are available for all applicants with disabilities throughout the recruitment process. Should an applicant require accommodations for interviews or other meetings, please contact Human Resources at (807) 346-2569.
We thank you for your interest in working with Dougall Media, however, only those selected for an interview will be notified.
If interested, please click apply where you can submit your resume and cover letter, to begin the application process. Start your new career today!

• Work directly with and support our sales team to administer and coordinate sales team activities, launching new features and advertising products, and training staff on their deployment and use;
• Work directly with and support teams in launching new services and features, integrating ad tech and other cloud services;
• Make strategic recommendations and help provide the sales team with support and coordination and create outstanding customer service;
• Generate Google Ad Manager detailed reports on campaign delivery, performance metrics (impressions, clicks, CTR), and revenue, identifying trends and optimization opportunities;
• Successfully traffic and schedule digital advertising campaigns across various platforms using Google Ad Manager, ensuring timely launches and accurate delivery;
• Proactively identify and resolve ad serving issues, discrepancies, and technical glitches within Google Ad Manager to maintain campaign integrity;
• Monitor and optimize ad inventory availability within Google Ad Manager, maximizing yield and fill rates while minimizing discrepancies;
• Maintain customer database by inputting customer profile and updates;
• Work with graphic designers to ensure ad creation, loading and publication for set schedules;
• Track ad information (impression related data);
• Ongoing administration and coordination of third party software and cloud services including ad tech, mailing lists, social media, email delivery software, analytics, DNS, etc.;
• Ongoing maintenance of websites, building and editing pages and their content;
• Field inquiries and requests from internal teams, users and customers;
• Documentation of new and existing features and functionality of the Village Media Platform;
• Deep understanding of our ad tech structure, and make strategic recommendations on how to optimize and improve it on an ongoing basis;
• Perform other duties and projects as directed by senior management