Portfolio marketing manager

at  Jisc

More details
Portfolio marketing manager
Salary: From £35,000 per annum negotiable depending on experience
Contract: 18-month FTC
Hours: 35 hours per week
Location: Hybrid - flexibility to work from home and at any of our main hubs (London, Bristol, Manchester and Milton Park - Oxfordshire)
Jisc is the UK digital, data and technology agency focused on tertiary education, research, and innovation. We are a not-for-profit organisation with a big ambition to improve lives through education and research by providing hardware, software, and networking solutions.
Join us and your contribution will help us to empower UK universities, colleges, research institutions and wider customers with technology so that everyone prospers.
About the team:
The customer engagement team is at the heart of the marketing and communications activity at Jisc; working across the business to understand the needs of our customers and co-ordinate the marketing and communications activity required in response.
About the role:
Jisc negotiates over 300 licensing agreements for digital content and software annually on behalf of member institutions. As the marketing manager for this portfolio, this is a unique opportunity to a play a crucial role in the successful launch and growth of Jisc’s enhanced licensing service, working closely with the senior engagement officer in digital resources team.
Your responsibilities will span strategic planning for marketing and communications, managing the delivery of plans and developing compelling content and communications. You will need to be able to demonstrate a proven track record of developing marketing and communications strategies, creating and executing successful marketing and communications campaigns, exceptional communication skills and the ability to collaborate effectively across cross-functional teams.

Other responsibilities will include:

• Develop insight to identify target audiences, market trends and competitive positioning, working with market research and intelligence teams.
• Collaborate with brand, licensing, relationship management and other cross-functional teams to define messaging, positioning, value propositions and pricing models which resonate with members and customers.
• Plan and execute integrated marketing campaigns across multiple channels, including web, social media, email, events and PR to develop awareness and understanding of the new offer, build contacts and drive adoption.
• Lead the planning and co-ordination of activities across marketing and communications teams, product, web, relationship management, engagement and communities, and customer success teams to ensure consistent messages and customer experience across touchpoints.

Key Skills and Experience:

• Proven experience in marketing and communications roles with experience of B2B marketing
• Experience working with cross-functional teams, internal and external stakeholder management.
• Proficiency in digital marketing tools, CRM systems and analytics platforms.
• Strong organisational and project management skills with the ability to manage multiple projects simultaneously.
• Experience of developing campaigns, messaging, content and copy which drive engagement and business success.
• Excellent written and verbal communication skills

Please refer to the job description for full details.
Don’t meet every single requirement?
We know that sometimes people can be put off applying for a job if they think they can’t tick every box, but we realise the ‘perfect candidate’ doesn’t exist. So, if you can do most of what we’re looking for, go ahead and apply. You may be just the right candidate for this or other roles!
Why work for us?
At Jisc, everyone plays a key role and gets the chance to feel part of it, that to us is the definition of a meaningful career. We want to create a culture of lifelong learning. You can look forward to a rewarding job with opportunities to develop and make a real difference to the education and research sectors.
We believe a balance between your personal and professional life is essential to your happiness and fulfilment. We work flexibly at Jisc and focus on outputs rather than presenteeism and are open to a whole range of ways of working. It isn’t about how many hours you spend at home or at work; it’s about the flow you establish that brings energy to both parts of your life. Our hybrid working policy is flexible, and the frequency of time spent in your nominated office will vary across teams and job roles.

Take a look at our fantastic benefits! We offer:

• Flexible work pattern, which can adapt to suit your schedules and personal commitments
• 31 days annual leave (plus bank holidays) that includes an additional three closure days over Christmas
• A generous pension scheme
• A range of leave options, including parental leave, 3 days volunteer leave per annum and even career breaks
• A generous budget to support you with external learning and Continuous professional development
• Allocated allowance of up to £250 to equip your home office
• A company culture which supports and promotes personal learning and development, including access to thousands of courses on LinkedIn Learning
• Mental health first aid trained staff and supportive environment
• Financial well-being support
• The opportunity to donate to charity tax-free with our Payroll Giving benefit
• A wide range of discounts from retailers and big-name high-street stores
• Cycle to work scheme
• Employee recognition awards and travel loans
• Additional Flexible benefits include Holiday Buying - Purchase 1-5 days’ additional holiday per annum, Healthcare Cashplan, Electric Car Lease Scheme and option to purchase SmartTech

Equality, diversity and inclusion
We celebrate diversity, embrace our differences, through our culture and employee networks and know that this is critical for our success. We work hard to make sure we’re inclusive and we are committed to furthering our culture of inclusion. Striving to be best in practice, we are working hard to achieve progressive change. ‘Always inclusive’ is one of our six guiding principles - a principle which actively encourages acceptance of differences within individuals.
We are committed to equal employment opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, class, citizenship, marital status, disability, neurodivergence, trans status, veteran status, or gender identity.
Application process:
Please do let us know what reasonable adjustments you need made to the application or selection process so you can do your best. We will be happy to help you.
Just so you know, we review CVs as soon as we can and aim to provide an update on your application within 4 weeks of receiving it. However, you may hear from us a lot sooner, so please keep an eye out for our emails or calls!
We advertised this role on 18/06/2024.

• Develop insight to identify target audiences, market trends and competitive positioning, working with market research and intelligence teams.
• Collaborate with brand, licensing, relationship management and other cross-functional teams to define messaging, positioning, value propositions and pricing models which resonate with members and customers.
• Plan and execute integrated marketing campaigns across multiple channels, including web, social media, email, events and PR to develop awareness and understanding of the new offer, build contacts and drive adoption.
• Lead the planning and co-ordination of activities across marketing and communications teams, product, web, relationship management, engagement and communities, and customer success teams to ensure consistent messages and customer experience across touchpoints