PPC Marketing Executive

at  Digital Appointments

ARE YOU AN EXPERIENCED PPC MARKETING EXECUTIVE LOOKING TO JOIN A GREAT B2B SOFTWARE PLATFORM IN THE HEART OF LONDON?

Join a prestigious business services software platform, headquartered in the vibrant heart of the City of London. They are a well-established industry leader known for our innovation, expertise, and commitment to excellence. As they continue to expand their digital presence, they are seeking a talented PPC Executive to join their inspirational team.
We are looking for a driven and experienced PPC Executive to spearhead the Pay-Per-Click (PPC) and social media advertising initiatives. The successful candidate will be responsible for creating and managing PPC campaigns across various platforms including Google AdWords, Bing, and social media channels. Additionally, you will conduct A/B testing to optimise content and landing pages, ensuring maximum ROI and campaign effectiveness. An ideal candidate will also possess a solid understanding of SEO principles to complement their PPC expertise.

REQUIREMENTS:

• Proven experience in managing PPC campaigns across Google AdWords, Bing, and social media platforms.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Proficiency in A/B testing methodologies and campaign optimization techniques.
• Excellent communication and collaboration skills.
• Detail-oriented with a passion for delivering results.
• Knowledge of SEO principles and practices (desired).

• Develop and execute PPC advertising strategies to drive quality traffic and conversions.
• Create, manage, and optimise PPC campaigns on Google AdWords, Bing, and social media platforms.
• Conduct A/B testing to refine ad copy, creative assets, and landing pages for improved performance.
• Monitor campaign performance metrics, analyze data, and provide actionable insights to enhance results.
• Collaborate with cross-functional teams to align PPC efforts with overall marketing objectives.
• Stay abreast of industry trends, best practices, and algorithm updates to continuously improve campaign performance.
• Assist in developing and implementing SEO strategies to enhance organic search visibility (desired).