PPC Strategist

at  Marketingcom

THE COMPANY:

Marketing.com brings together people from diverse personal and professional backgrounds to create a technology-centered, people-powered culture that is constantly evolving and redefining how marketing is done. Our team members bring to work a combined history of dedication, service and being the best at what they do—everyday. With over 30 production facilities in the US and Canada (and growing!), we provide comprehensive digital marketing services, commercial printing, warehousing & fulfillment, direct mail marketing, sign manufacturing & fabrication, and promotional products.
We are expanding at warp speed and are adding to our team – from our sales office and shop floor locations to our remote online team members. We are a diverse, creative, and passionate crew who is always looking to discover and implement fresh, innovative ideas and make some pretty amazing things.

JOB DESCRIPTION

We are looking for an experienced SEM/PPC Analyst to assist in the management of pay per click (PPC) marketing campaigns, specifically with Google Shopping campaign experience.
The Search Engine Marketing & Pay Per Click (SEM/PPC) Analyst will help manage paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Analyst will effectively manage the paid search budget and work with the SEO and marketing team in order to maximize client Return on Investment (ROI), drive traffic, and customers. This analyst will manage a wide ranging of clients with a particular focus on client’s focused on e-commerce.

REQUIREMENTS

• Experience in data analysis and reporting
• Google Shopping campaign experience
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (AdWords, Facebook, Bing & Yahoo) is preferred
• Working knowledge of analytics tools (Google Analytics, Google Search Console)
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• Excellent written and spoken communication skills
• Analytical thinking with strong math skills
• Bachelor’s Degree in Marketing, Digital Media or a related field
• Google Ads certification
  Our Company offers a competitive salary and comprehensive benefits package including but not limited to medical, dental, vision, life insurance, short & long-term disability, 401k, PTO, and Company-paid holidays.
  We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

• Participate in forming effective paid search strategies
• Google Shopping campaign experience
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (Google AdWords, Bing & Yahoo)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids
• Track KPI’s to assess performance and pinpoint issues
• Produce reports for management (dashboards and client performance)
• Write attractive and concise copy for ads
• Suggest and develop new campaigns across multiple channels
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends