PR & Engagement Manager

at  MakeaWish

• Make A Difference Everyday
• An amazing culture of passionate and driven people
• 6-month contract opportunity commencing in June!

ABOUT THE ROLE

We are seeking a talented, experienced, and driven PR & Engagement Manager to join the team in Melbourne on a 6-month contract to cover maternity leave.
This role will be responsible for overseeing all PR and media activities for Make-A-Wish, helping to capture the hearts and minds of the public and support our brand and reputation as Australia’s most inspirational children’s charity.
The role will proactively develop creative and innovative opportunities to support key marketing and fundraising objectives, working in collaboration with teams across Make-A-Wish and external agencies, and requires exceptional relationship and stakeholder management skills to engage and mobilise our Wish Force community.

RESPONSIBILITIES OF THE ROLE

• Oversee all media and PR activities across Make-A-Wish.
• Proactively identify and develop new and unique opportunities to reach audiences, ensuring alignment with Make-A-Wish’s brand and content strategy.
• Manage the relationship with our PR agency and ensure that key outcomes and deliverables are achieved.
• Create briefs to support major campaigns, fundraising appeals and signature brand activities.
• Coordinate and deliver internal requirements for PR and media activity, including working with wish families, ambassadors and internal teams.
• Support other marketing activities as required, including event coordination and social media activities.
• Identify and develop high-potential Wish Ambassadors to share their story through events, PR and advertising.
• Support local media opportunities and coordinate with local volunteer branches.
• Provide monthly reporting on all activity.
• Ensure that the Make-A-Wish brand is incorporated into all events, touchpoints and interactions.