PR Manager

at  UpGuard

WHO ARE WE?

UpGuard’s mission is to protect the world’s data. We obsessively seek out elegant, robust ways to enable our customers to find, acknowledge, and remediate cyber risk. With UpGuard, organizations leverage our security expertise and software to automate what was once laborious, spreadsheet-driven processes–whether it’s monitoring the attack surface of hundreds of vendors or assessing the security of their own infrastructure. UpGuard is used by some of the world’s largest, fastest-growing, and most innovative companies.
The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organizations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand.

WHY ARE WE HIRING THIS ROLE?

As the Public Relations Manager at UpGuard, you’ll lead efforts to amplify the company’s voice in cybersecurity through strategic media engagement. Your role will involve crafting compelling narratives, developing close relationships with key industry influencers, and driving impactful media coverage. By leveraging your deep media connections and expertise in corporate media relations, executive exposure, and crisis communications, you’ll play a pivotal role in positioning UpGuard as a global leader in cyber risk management. Reporting to the Director of Brand Marketing, you’ll have the opportunity to drive impactful communications initiatives, shape the company’s narrative, and contribute to its growth with an emphasis on the ANZ region.

WHAT YOU’LL DO:

• Cultivate close relationships with regional media in the tech, business and security space by proactively seeking media opportunities, responding to interview requests, drafting and sharing press statements, and providing resources to enhance media coverage.
• Coordinate and facilitate executive and internal industry expert participation in features, interviews, podcasts, and conferences.
• Support speaking engagements with talking points, Q&A preparation, presentation assistance, and coaching on effective communication techniques.
• Identify and craft compelling stories showcasing UpGuard’s response to customer needs with innovative solutions addressing cyber threats.
• Design and manage a comprehensive awards program highlighting both our products and company achievements.
• Partner with field marketing to plan and occasionally execute key events in Australia, driving increased brand awareness.
• Establish partnerships with regional industry organizations within the cybersecurity space to maintain a top-of-mind presence among cybersecurity leaders and influencers.
• Oversee media monitoring, implement measurement strategies, and regularly report on the effectiveness of UpGuard’s public relations efforts.
• Support crisis communications efforts by providing strategic counsel, drafting messaging with accuracy and sensitivity, and mitigating reputational risks during challenging situations.