Pricing Strategy Analyst - Martech

at  Xponential Fitness Llc

WHO WE ARE:

Xponential Fitness, Inc. (NYSE: XPOF) is the largest global franchisor of boutique fitness brands. Through its mission to make boutique fitness accessible to everyone, the Company operates a diversified platform of ten brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, functional training and yoga. Xponential Fitness’ portfolio of brands includes Club Pilates, the nation’s largest Pilates brand; CycleBar, the nation’s largest indoor cycling brand; StretchLab, a concept offering one-on-one and group stretching services; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout combining toning, interval and circuit training; YogaSix, the largest franchised yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; STRIDE, a treadmill-based cardio and strength training concept; Rumble, a boxing-inspired full-body workout; and BFT, a functional training and strength-based program.
Objective: We are seeking a strategic and analytical Pricing Strategy Analyst to join our Marketing Technology team. This pivotal role will focus on developing and refining pricing models across all our brands, ensuring competitive and profitable pricing strategies. You will work closely with the marketing, sales, and finance teams to analyze trends, assess pricing structures, and devise promotional strategies that enhance our market presence and profitability

QUALIFICATIONS:

• Bachelor’s degree in Business, Economics, Finance, Statistics, or a related field.
• 3+ years of experience in pricing analysis, or a similar strategic role within a marketing or technology environment.
• Strong analytical skills with the ability to interpret extensive data and make actionable recommendations.
• Proficient in Excel, SQL, and other analytical tools; experience with pricing software and marketing technology platforms is a plus.
• Excellent communication and presentation skills, capable of conveying complex information in an understandable way.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Proactive and innovative thinker with a keen eye for detail and a passion for the fitness industry.
  Xponential Fitness, INC. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local law

• Develop and implement pricing strategies for studio services and memberships across all brands, ensuring alignment with business goals and integration with marketing technology tools.
• Analyze market trends and competitor pricing to identify opportunities for pricing adjustments and promotions.
• Utilize statistical analysis, A/B testing, and pricing models to forecast the impact of pricing changes on revenue.
• Prepare detailed reports and presentations on pricing analytics and recommendations for senior management.
• Monitor and evaluate the effectiveness of pricing strategies and promotions, adjusting as necessary to meet changing market and business needs.
• Support the development and execution of promotional pricing strategies during key market opportunities and events.