Principal, Accountant Acceleration

at  Intuit

OVERVIEW

Accountants are Intuit’s top priority partner. 9 out of 10 SMB owners report that having an accountant makes them more successful, confident, and less stressed about their business. Thanks to our 30+ year history of deep partnership with accounting professionals, Intuit has almost 1M active ProAdvisors helping our SMB customers across the globe. However, we recognize that we must be building more offerings for our SMB, MM, and SP customers with accountants’ needs in mind to maintain our deep partnership ties.

HOW YOU WILL LEAD

The ideal candidate will have a demonstrated track record of working successfully across internal teams and external communities to unleash partner and business outcomes. We are looking for equal parts quantitative-synthesizer, accountant-need strategist, coalition-building activator, and business-focused executor.

• Identify the intersection of accountant needs and business opportunity
• Inspire and partner with diverse teams across the business to deliver win-win-win strategies for our customers, partners, and our business
• Run minimum efficient process to streamline Voice of Accountant (VOA) quant and qual data synthesis to deliver empirically sound prioritization using auditable analytics, and partner with product, GTM, Sales, and Customer success team
• Drive quarterly global meetings to share VOA insights, align on accountant opportunities, and capture critical accountant actions to accelerate customer, partner, and business outcomes
• Inspire accountant champions across SBSEG, CG, and PCG to utilize accountant use/love/recommend metrics and unlock accountant opportunities in annual plans and quarterly product and GTM roadmaps
• Oversee a robust change management process that ensures QuickBooks ProAdvisors are proactively briefed on most important changes in their client’s and their firms’ workflows

• Own the Partners Transformation pillar: ACTIONED VOA as measured by segment team specific roadmap changes to deliver for accountants as users, customers (of our midmarket offerings), and channel partners that accelerate usage, PRS scores, and recommendations
• In partnership with segment champions and the relevant teams, drive the creation and execution of action plans to win the hearts and minds of accountants: For top business priorities (e.g., MM, QB Live, WFS, and Money) enrich Intuit offerings and strategy by capturing, relaying and asserting needs to unlock growth by driving the closure of gaps between our plan for key product lines vs what’s needed to win
• Curate prioritized list of ecosystem Voice of Accountant to prioritize the right work to solve the top accountant needs inhibiting their usage, delight, and recommendation of our offerings for their clients’ workflows
• Partner with CS and PM teams across the SBSEG segment teams to generate, prioritize, and action the top pain points aligned to our strategy
• Publish a partner-facing version of this list quarterly to the community and provide monthly updates on progress in our Monthly In The Know Webinars to accelerate their visibility into our Say/Do ratio, better understand our strategy, and grow their confidence in our partnership with them
• Build process for Accountant champions in every segment across product, GTM, CS to deliver against accountant accelerators
• Innovate our release management process {maybe}