Principal Content Manager, User Experience

at  Airalo

ABOUT AIRALO

Alo! Airalo is the world’s first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionizes the telecom industry. We are a travel-tech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. Our team is spread across 50+ countries and six continents. What glues us together is our commitment to changing the way you connect.

ABOUT THE ROLE

Position: Full-time / Employee
Location: Remote-first
Benefits: Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits
As a Principal Content Manager, User Experience at Airalo, your role involves close collaboration with the User Experience, Brand, and Regional divisions. You’ll apply best practices to scale blog and social content, implementing SEO and ASO strategies. Your responsibilities extend to developing and monitoring various content channels, utilizing analytic tracking tools. Your strategic mindset will be crucial in identifying opportunities to enhance Airalo’s brand awareness, boost conversion rates, and improve organic visibility across channels. You’ll support the shaping of a compelling content strategy that resonates and drives impactful results.You’ll collaborate with multiple Regional Content Managers, spearheading the outsourcing of content translations across a wide range of markets. Your responsibility will extend to overseeing the seamless rollout of multiple languages. As the key driver, you’ll take ownership of the entire content process for all assigned countries / languages, guiding it from the creative stage through testing and reporting. Your role is integral to ensuring a robust and effective content strategy, with a direct impact on stakeholders and the successful expansion of our global presence.

RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:

• Collaborate directly with the Growth Director, User Experience to develop content strategies, operating procedures, and standards aligning with Airalo’s objectives.
• Define the editorial calendar and roadmap in coordination with the Global and Regional teams. Establish and guide our content planning process.
• Work with Airalo Growth divisions to define thought-provoking content themes, content pillars, and support in publishing and modifying content across online and offline channels.
• Define, implement, and communicate quarterly and annual business objectives for editorial and content marketing initiatives.
• Analyze website traffic and user engagement metrics, providing recommendations and establishing Global benchmarks, goals, and KPIs.
• Collaborate with cross-functional teams to ensure content aligns with business objectives, brand identity, user requirements, and is optimized for SEO and ASO.
• Manage content distribution across online channels and social media platforms, enhancing volumes of Organic traffic.
• Build a scalable content marketing engine that creates engagement, builds brand awareness, and develops a sense of community across our respective audience groups.
• Steer voice and tone standards documentation with the Brand team, ensuring all content is the right mix of engaging, informative, and entertaining.