Principal, Employer Brand Marketing

at  DataDog

Datadog’s Employer Brand and Recruitment Marketing team is a team of Marketers, Growth Specialists and Creatives. We’re looking for a flexible and versatile marketer who will be responsible for our employer brand and growth across EMEA. We’re looking for an all-round marketer with experience in building a strong, reputable brand amongst targeted audiences, with additional experience in new market expansion, organic and paid social and employer reputation management. This person will partner closely with other members of the EBM team, including our social media manager, growth marketing lead and events team to drive awareness and consideration of Datadog across EMEA, prioritizing engineering and sales audiences.
As a member of the EBM team, the EBM Marketing Lead will ultimately be responsible for our presence in EMEA as an employer, including the build of our regional roadmap of work and overarching strategy across the region. They will partner closely with recruiting and marketing teams to design and roll out campaigns across multiple platforms, optimizing talent attraction efforts. This person will use their experience in building a reputable brand amongst a technical audience, building on relevant insights to Datadog as an employer. They will have an opportunity to help bring our Employer Value Proposition to life through these efforts, using creative strategies to help Datadog build highly-focused talent pools and convert them into influenced hires for the business, using a data driven approach to show impact.
At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

• Develop tactics and strategies to build both awareness and affinity of Datadog as an employer across EMEA with Engineering and Sales audiences
• Oversee the strategic planning, execution and ongoing optimization of integrated campaigns rolled out across organic and paid social channels, content streams such as blog and CRM, paid programs, employee advocacy and more.
• Take a deep-dive into campaign metrics to truly assess their impact on sentiment and hiring
• Collaborate with cross-functional teams ensuring there is alignment of goals across EBM work for EMEA
• Develop and maintain tactical roadmaps and program strategy documentation including budgets, OKRs, recruiting and channel goals
• Build regular reporting out to reflect the impact of work being built for our EMEA audience