Principal Product Marketing Manager

at  Cloud Software Group

ABOUT US:

Citrix and TIBCO recently merged to create Cloud Software Group, now one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done — from anywhere. Members of our team will tell you that we value diverse lived experiences, passion for technology, and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap - a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.
Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.
If you need a reasonable accommodation due to a disability during any part of the application process, please contact us at (800) 424-8749 or email us at AskHR@cloud.com for assistance

JOB DESCRIPTION/RESPONSIBILITIES:

• Positioning and Messaging: Craft compelling and differentiated product positioning and messaging tailored to each industry and line of business segment. Develop a clear value proposition that resonates with target customers.
• Market Analysis and Analyst Engagement: Conduct in-depth research and analysis of target industries and lines of business to identify trends, challenges, and opportunities. Use this information to inform product positioning and marketing strategies. Gather feedback from customers and sales teams to continuously refine messaging, positioning, and product features based on real-world insights.
• Segmentation and Targeting: Define and refine customer segments within various industries and lines of business. Develop a deep understanding of each segment’s needs, pain points, and buying behaviors.
• Content Development: Collaborate with the content team to create industry-specific content, including case studies, whitepapers, blog posts, and webinars, to showcase the value of Spotfire in solving industry-specific challenges.
• Go-to-Market Strategy: Develop go-to-market plans that outline the marketing strategies, channels, and tactics to effectively reach and engage target audiences within each industry and line of business. Collaborate with the marketing team to create engaging content, digital campaigns, and events that resonate with target audience
• Sales Enablement: Partner with the sales team to provide them with the necessary tools, resources, and training to effectively communicate the value of Spotfire to prospects and customers in different industries.
• Competitive Analysis: Monitor and analyze the competitive landscape within each industry and line of business. Identify competitive strengths and weaknesses to refine marketing strategies.